Wednesday, July 31, 2019

Political Philosophy and Thomas Hobbes Essay

The Enlightenment, also named the Age of reason, was an era for the period of the seventeenth and eighteenth centuries. The term â€Å"Enlightenment† also specifically talks about a rational movement. Moreover, this movement provided a basis for the American and French Revolutions. During this period, philosophers started to realize that by using reason they can find answers to their questions and solutions to their problems. Enlightenment philosophers believed that all human beings should have freedom of religion and speech. Furthermore, they wanted to have a government of their own and a right to vote. John Locke and Thomas Hobbes were two very important philosophical thinkers of their time. John Locke was a prominent thinker from England, and Thomas Hobbes is perhaps the most complete materialist philosopher of the 17th century. John Locke believed that people are good, and they should have natural rights such as â€Å"life, liberty, and property† but Thomas Hobbs main focus was how human beings can live together in peace and evade the danger and fear of civil war. John Locke (1634-1704) was one of the most significant and powerful philosophers during the Enlightenment era. Both the French Enlightenment and Founding Fathers of the American Revolution drew on his thoughts. John Locke suggested that the human mind was a tabula rasa (blank slate). There were no â€Å"innate ideas† known from birth by all people and society forms people’s mind. Since all people share the same undeveloped usual features, people are all equal and they determine their liberty. Locke said all human beings are equal expect women and Negroes because they are closer to the state of nature therefore they are less civilized and this led to the American Revolution. Locke’s most important work of political philosophy was the Two Treatises on Government. He argued that the power of the king is derived from the people, each person has a right to hold property, and if ruler takes this property from people without their own permission, people can depose and resist him. . Thomas Hobbes is another philosopher in 17th century who argued that people were naturally wicked and could not be trusted to govern. Thomas Hobbes (1588-1679) was born in London. He finished his college education at Oxford University in England, where he studied classics. Hobbes was English philosopher, scientist, and historian, best known for his political philosophy, especially as expressed in his masterpiece Leviathan. In his boos he described the â€Å"state of nature† where all persons were naturally equal. He said that people are frightened of violent death, and every single human on the planet has a right to protect him/herself in any way possible. He assumed that it’s in people’s best interest to avoid war. Moreover, he believed that life in the state of nature is â€Å"solitary, poor, nasty, brutish, and short. † Although John Locke and Thomas Hobbes do have some similarities, they have different opinions about most of their political arguments. Thomas Hobbes and John Locke were two of the great political theorists of their time. Both created great philosophical texts that help to describe their opinions about man’s state of nature in addition to the role of government in man’s life. Both of them believed in individualism. Two years after the end of the English Civil War, Thomas Hobbes published Leviathan. He believed people had a good personality, if they were left to their own plans, life would become â€Å"a solitary, poor, nasty, brutish, and short. † He said if people give some of their freedom, they can have a harmless life. He believed people are always in competition with each other for the best food, shelter, money, and so on. Hobbes supposed the best way to protect citizens would be to have a sovereign that is threatening and supreme. . Locke’s view of the state of nature says that humans have limits as to what people should or should not do. In contrast to Hobbes, Locke believed that humans are generally nice to one another, and we will not bother one another. Therefore, in Locke’s state of nature, humans are peaceful. Locke believed that people had the basic principles needed for a civilized society, so they were allowed to have natural rights such as life, liberty, and property. Locke believed rather than each person being equally at risk of death, each person was equally free and sovereign. The Enlightenment was an era of free thinking and individualism. Different philosophers had enormous role in this era. Thomas Hobbes and John Locke were philosophers from the seventeenth and eighteenth centuries. Both philosophers had very strong views on freedom and how a country should be governed. Hobbes had more of a negative view on freedom while Locke’s opinions are more positive. Work Cited Ferna? ndez Armesto, Felipe. â€Å"The Exchange Of Enlightenments: Eighteenth Century Thought. † The World : A History. Upper Saddle River: Prentice Hall, 2010. 738-65. Print. SparkNotes Editors. â€Å"SparkNote on John Locke (1634–1704). † SparkNotes. com. SparkNotes LLC. 2005. Web. 14 Mar. 2013 SparkNotes Editors. â€Å"SparkNote on Thomas Hobbes (1588–1679). † SparkNotes. com. SparkNotes LLC. 2005. Web. 14 Mar. 2013.

Tuesday, July 30, 2019

Martin Luther King I Have a Dream Essay

2. In Martin Luther King Jr’s speech he uses a variety of vivid phrases that paint a picture for the audience. For example: â€Å"crippled by the manacles of segregation and the chains of discrimination† † the negro is still languishing in the corners of society and finds himself an exile in his own land† â€Å"let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred.† These phrases attribute to gaining his audience’s attention and emotion. 3. Primary points in his speech: African American individuals are being discriminated against in society, even though the emancipation proclamation granted all slaves citizenship. America will not be tranquil as long as there is segregation. MLK and his followers will only be a part of a peaceful protest. If America is to be a great nation freedom is imperative among all people. 4. It is clear that MLK is very passionate about what he says in his speech. While staying passionate, he understands that he will not win the war against segregation by being bitter and angry. My interpretation is that he is in a way confident that this issue will be resolved, and he knows that this ongoing issue will not be resolved immediately. 5. The audience in this case would be pretty much everybody in the United States at the time as well as us today. MLK probably didn’t know that his speech would make such a big impact in our world today, but his speech was aimed toward American society as a whole. 6. Without hesitation I will say that MLK does succeed with his message. Our country today has minimal racial injustice and people can be judged by their character. I think that the reason he has succeeded is attributed to his attitude and poise that he demonstrates during the speech. His message  would not have been accepted if he was to lash out in anger and criticize the white man.

Monday, July 29, 2019

Customer Perception on Fmcg Products in Rural Market

MODULE-I 1. 1. INTRODUCTION TO FAKE PRODUCTS â€Å"A rural consumer is brand loyal and this also makes it easy to sell look-alike†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      – Mr. R. V. Rajan, CMD, Anuragh Fake products are of two types – one: counterfeit products and two: pass-off products. Counterfeit products are fake products that bear identical name of product/ packaging/graphics/colour scheme and even same name and address as the genuine manufacturer.Someone produces these to look exactly like real products other than the legal owner of the real products, trademarks and product packaging. Sometimes it is becoming more and more difficult to tell which is the real  Ã¢â‚¬Å"Pondsâ €  talcum powder and â€Å"Clinic Plus† shampoo from the fake products. Pass-off products use similar sounding or are similar in spelling  (for example â€Å"Luk† for â€Å"Lux†,  Ã¢â‚¬Å"510† for â€Å"501†, â€Å"Saveena† for â€Å"Sabeena†,  Ã¢â‚¬Å"Sun Max† or â€Å"Super Master†. They use similar type of packaging or color or designs. They come out with the motive of misleading and cheating ordinary consumers who are uneducated or in a hurry in purchasing products.A study conducted by AC Nielson, a research agency reveals that FMCG industry loses around 2500 crores annually to counterfeits and pass-off products. According to Ashok Chhabra, Executive Director, P&G the fake products are affecting the sales of leading brands to the extent of 20 to 30 percent. Another recent survey conducted by AC Nielson reveals that top brands in India are estimated to lose up to 30 percent of their business to fake products. Bes ides the loss of revenue, the leading companies also face the loss in the damage to brand image and brand loyalty of consumers.Laws Governing Following are the laws under which legal action can be taken against manufacturers and sellers of fake products: * Indian Penal Code 1860 * Drugs and Cosmetics Act, 1940 * Prevention of Food Adulteration Act, 1954 * Consumer Protection Act, 1986 * Bureau of Indian Standards Act, 1986 * Trademarks Act, 1999 The rural consumers by looking into the ads of leading chocolate companies unknowingly purchase the fake chocolate brands because of their impulses. Hence, the researcher has conducted a survey in the petty shops in rural areas to find out the fake chocolates available.List of Fake Chocolates/Toffees available in rural areas * Dairy Milk:Daily Milk * Kit Kat:Kir Kat * Coffee Bite:Coffee Toffee * Mango Bite:Mango Ripe and mango bite * Aasai:Aasha * Polo:Rolo * Vicks: Vibex It has been found out that fake chocolates and toffees are available i n more number of petty shops for the leading brands. Strategies for Chocolate/Toffee Companies in Rural Marketing (to kill fake brands) * Product:  Without compromising on quality, the leading chocolate companies can reduce their size to match the rural demand. Pricing:  As the rural consumers are bothered about economy pricing the leading chocolate companies can follow the strategy of â€Å"penetration pricing† * Physical Distribution:  Sales professionals of the local region who have familiarity in the local (regional) language can be appointed to look after the sales of rural areas, so that they can easily converse with the retailers and can build goodwill. Fake brands exist in rural as well as urban locations. But the problem is more acute in rural areas especially the deep pockets which are less accessible and people have very little knowledge about the original brands. Most people in rural India can recognize alphabets but not complete words, so during a research, we found a whole lot of samples of fake Clinic Plus shampoo sachets where the visual was similar to the original brand but the name was changed to ‘Clinton’ as Bill Clinton was to arrive soon in the country. During another such raid, we collected about 99 variants of Fair&Lovely cream including Fair&Lonely, Far & Lovely etc. †, said Mr. Pradeep Kashyap, president, Rural Marketing Association of India (RMAI) and CEO, MART while sharing an interesting incident in past.The Indian rural landscape being scattered in smaller villages, gaining access in all of them is a tedious task for brands. Also, most of the FMCG brands have not been able to set up an efficient distribution network in such areas. The local entrepreneurs are well aware of these challenges. Hence, take advantage by manufacturing cheap substitutes of original brands, misleading the rural consumers. These manufacturers have an advantage of being local and thus reach the shops before the original brands do. Such counterfeits piggy back on huge marketing budgets of FMCG companies.The rural consumers are aware of the brand owing to ads broadcasted on radio & television channels. But on time of purchase, the consumers tend to pick their fake counterparts due to unavailability of original product or get fooled by the retailers who on purpose sell cheap products for higher margins. Over the time the share of fake products in the FMCG market has grown to 10- 15% causing a deep hole in the pockets of the FMCG companies. A study conducted by AC Nielson, a research agency reveals that FMCG industry loses around 2500 crores annually to counterfeits and pass-off products.In another recent survey conducted by AC Nielson reveals that top brands in India are estimated to lose up to 30 percent of their business to fake products. Besides the loss of revenue, the leading companies also bear the damage to brand image and brand loyalty of consumers. On a whole, the brands not only suffer in terms of revenue but also have to compromise on the brand image which in no case can be tolerable. Therefore, various brands have come up with unique strategies to overcome their shortcomings in the rural markets and curb the growth of fake brands in rural areas.Companies like Coca-Cola have set up an elaborate system to curb the menace of  duplicate manufacturers, offering incentives to informers. It has 48 consumer response coordinators across the countries who work  with their teams and redress consumer complaints directly, including overcharging and spurious bottling. Besides, it has a large network of  route salesmen who have a one-to-one relationship with the retailers on their beat and keep their ears to the ground. When they spot suspicious activity, they inform company officials.So though it is impossible to stop counterfeiters totally, it is possible to minimize the damage they cause. Upgrading the product packaging periodically or launch product variants so that the manufact urers of counterfeits find it difficult to copy their products. Hindustan Lever has initiated special tamper-proof packs for its deodorant spray ‘AXE’, whose nozzle can’t be detached from the body while Procter and Gamble uses special labels for its Vicks Vapo Rub which does not peel off even if soaked overnight in water. This makes it difficult for spurious goods makers to imitate.Stopping the counterfeits market is a long process but it’s more important for companies to create awareness among the consumers about the ill effects about such fake products and the hazards they pose. Geographic locations: Rural consumer behavior is also influenced by the geographic location of the consumers. For example, nearness to feeder towns and industrial projects influence the buying behavior of consumers in the respective clusters of villages. We are discussing this aspect in detail in the section on market segmentation in rural markets.To cite one more example of how geographic location affects buying behavior, we can point out the fact that the lack of electricity in many rural households acts as a barrier to the purchase of certain consumer durables. Exposure to urban lifestyles: Extent of exposure of rural consumers to urban lifestyles also influences their buying behavior. An increased exposure and interaction with urban communities has been the trend in recent years. The way the consumer uses the products: The situation in which the consumers utilize the product also influences their buying.The example of lack of electricity affecting buying behavior illustrates this point as well. Lack of electricity automatically increases the purchase of batteries by rural consumers. Similarly, since rural consumers cannot use washing powders/detergent powders that much, as they wash their clothes in streams or ponds, they go in more for washing bars and detergent cakes. Places of purchase: Buying behavior of rural consumer also varies depending on the p lace of purchase. Different segments of rural buyers buy their requirements from different places/outlets.Some buy from the village shopkeepers; some from village markets/fairs; others buy from the town that serves as the feeder to the rural area. It is also seen that the same buyer buys different requirements from different laces. For understanding the buying behavior of the rural consumer correctly, the marketer must ask the question: Where from do they buy the products and why? Involvement of others in the purchase: Involvement of others in the purchase in the purchase decision is yet another relevant factor in this regard. There has been a change here in recent years.In the past, the head of the family used to make the purchase decision all by himself. In contrast, the involvement of the other members of the family in the purchase decision has been growing in recent years. An increase in literacy coupled with greater access to information has resulted in this development. The ma rketer has to reckon the role of the influencers while sizing up the buying behavior of rural consumers. Almost 15 per cent of consumer goods sales in India is estimated to be of fake products. In value terms, around Rs 15,000 crore.At an 18 per cent tax rate, the loss to the exchequer is Rs 2,700 crore. Despite efforts to curb counterfeiting of FMCGs, it remains rampant, especially in rural areas, where consumer awareness is low and the ability to track shipments is poor. This has prompted FMCG players to devise ways to act on units that manufacture these products. Emami, for instance, has a separate cell headed by an ex-assistant commissioner of police, whose job is to investigate leads provided by the in-house sales force on places where counterfeit products of its popular brands are made.Once these are identified, the team and local authorities raid these factories. â€Å"On an average, we do at least two to three raids per month,† says Aditya Agarwal, director. Most comp anies are adopting this model of conducting raids with the help of the local authorities. â€Å"It works faster that way,† says C K Ranganathan, chairman & managing director, CavinKare. Godrej Consumer Products Ltd managing director, Dalip Sehgal, rues: â€Å"Counterfeiting has not only led to a lower offtake in products in particular towns but also has an effect on our top line and bottom line†.GCPL has been facing pass-offs of many of its various products, such as Powder Hair dye, deo spray and their toilet soap brand, Godrej No. 1. â€Å"The menace is spread across the country,† notes Sehgal. Dabur India recently conducted raids across units in West Bengal, Rajasthan and Ghaziabad involved in the production of Dabur lookalike products. The company had complained to local authorities and seized personal and healthcare products and medicines worth about Rs 2 crore. The company has mapped locations where these activities take place and is going after the spuriou s manufacturers systematically. Leads have been obtained on packaging and label suppliers as well, and Dabur India will spare no efforts to get them all behind bars,† said Dabur India Director P D Narang. The seized goods included 50,000 labels of Dabur Gulabari, over 30,000 labels of Dabur Keora water and both filled and empty bottles of different sizes of Dabur Lal Danth Manjan, Honitus and Active Antacid. Hindustan Unilever (HUL) has had reports of 118 spurious varieties of their products, Fair and Lovely and Clinic Plus, available in the market. HUL says it has a ‘three-pronged approach’ to address this.It includes, as a spokesperson, from the company puts it: â€Å"Creating awareness regarding the problem; engaging with enforcement agencies on implementation and government bodies for changes in laws; and actively taking market action through raids and seizures. † Tthe bigger the company, the larger is its spurious counterpart. To counter this, some com panies have changed the packaging and design of their products at frequent intervals to make it difficult for counterfeiters to duplicate these easily. But, this is expensive, which makes conducting raids the most common pratice of dealing with the menace.Companies also say most manufacturers of spurious products work in collusion with wholesalers and retailers who stock these, eventually pushing them to unsuspecting consumers, lured by the low price. The discount in price between the original and fake product is said to be 20-25 per cent. So, even as companies try getting manufacturers under their net, the distributor-retailer end is unaddressed. By some accounts, almost 10 per cent of the retail universe in the country is dealing in spurious products. DISTRIBUTION OF FAKE PRODUCTS CONSUMER MANUFACTURE WHOLESALER IN BIG CITY WHOLE SALER IN SMALL TOWN MOBILE TRADER VILLAGE RETAILERPETTY SHOP MODULE-II 2. 1. OBJECTIVES OF THE STUDY Primary Objective * To study the consumers perceptio n on fake brands in FMCG products. Secondary Objectives * To study the behavior of consumer towards fake products. * To study the awareness of fake brands. * To study the consumers opinion towards fake brands. * To study the pricing strategy of fake products in FMCG. * To study the distribution channels. 2. 2. NEED OF THE STUDY To study about the buying behavior for fake FMCG products in rural area, what type of fake brands are available in the rural market. To know about the awareness of fake product in rural customers.To know about the reason for not purchasing fake FMCG products. To study customers give importance to the price of the fake brands. To study the reason for preferring a particular brand. To study the alternative purchase plan if preferred brands not available. To know the mode of easy distribution of fake products. To know how the customers identify the fake brands. To know how the customer cheated with fake FMCG products. 2. 3. RESEARCH METHODOLOGY Research Design A research design is purely and simply the framework or plan for a study that guides the collection and analysis of data.The Survey Research was used in this project, because consumer’s feedback was necessary for obtaining the data. Hear descriptive type of research was followed. Descriptive research includes surveys and fact finding enquiries of different kind. The purpose is description of the state of affairs as it exists at the present. Data Sources There two types of data Primary and secondary. * The Primary data are those, which are collected a fresh and for the first time, and thus happen to be original in character. Primary Data was collected with the help of questionnaire. The secondary data, on the hand are those which have already been collected by someone else and which have already been passed through the statistical process. The methods of collecting Primary and secondary data differ since; Primary data are to be originally collected, while in case of secondary d ata the nature of data collection work is merely that of compilation. Secondary Data was obtained from journals, magazines, newspapers, book and the internet. Research Instrument For doing the survey research, Structured Questionnaire with both open-ended and closed-ended questions was used.Mode of Survey The mode of survey was questionnaire methods distributed directly to the people. Sample Size A sample size of 100 respondents is used for the study. Sample Technique Random sampling. Tools Used For Data Analysis The collected information has been processed both manually and with the help of computer. The statistical tool used in this study is simple percentage methods. Simple percentage analysis = Number of respondents/Total number of respondents? 100 Sample Area A sample area is rural areas in Theni district. 2. 4. LIMITATIONS OF THE STUDY The method of collecting Primary data has setup as questionnaire thus, the collection from the respondents made difficulty and response was not bad. * The place of research is rural areas in Theni district so collection of data can be done only randomly with the limited sample size of 100. * Many people are not able to understand the questionnaire because they are not well in English. * Some people were not aware of fake brands. * It takes too time to collect the questionnaire from the respondents. Some people not even know the meaning of â€Å"fake†. MODULE-III 3. 1. REVIEW OF LITERATUREKhan N. A. , Building Competitiveness in Small-Scale and Rural Industries in India; Icfai University Journal of Rural Management: â€Å"The significance of competitiveness in the rural marketing was neglected for a long time in India, but now it is being recognized†. Dr. N. Rajendhiran,  Rural Marketing – A Critical Review ; Icfai University Journal of Rural Management(2001) : † The success of a brand in the Indian rural market is as unpredictable as rain. It has always been difficult to gauge the rural market. Many brands, which should have been successful, have failed miserably.More often than not, people attribute rural market success to luck† Ramanathan V, Sudhamathi S, Brand Building Exercises Adopted by Life Insurance Companies in Indian Rural Markets; Icfai University Journal of Rural Management: â€Å"The very nature of economic activities of rural market extending the provision of quality access to financial solutions is vital for the development of people residing in rural areas†. Dr. Venkatesh Tamlurkar, Assessing the Marketing for Rural India indianmba. com/facultycolumn/articles(2008) : In many villages, one can see today the alternate use of the products other than for their actual purpose.People in the state of Bihar feed the cattle with Horlicks as a health drink to fatten them! Similarly, people in Punjab use washing machine not for washing clothes but to make frothy lassi in huge quantities! Animals are rubbed with Iodex on their skins to relieve them from m uscular pains after a day's hard work. Paints meant for houses are used on the horns of cattle for easy identification and theft prevention. The Economic Times (2003), â€Å"The rural market likes it strong† the strength of rural markets for Indian companies.Financial express, June 19, 2000 has published the strategy about FMCG majors, HLL, Marico Industries, Colgate Palmolive have formula had for rural markets. The Marketing Mastermind (2003), Hindustan Lever rural marketing Initiatives by â€Å"A Mukund† Marketing Mastermind has given the perspectives in which HLL has approached towards rural markets. MODULE-IV DATA ANAYSIS ANAINTERPRETATION ANALYSIS OF DATA The term analysis refers to the computation of certain measures along with searching for patterns of relationship that exist among data groups.In the process of analysis, relationships or differences supporting or conflicting with original and new hypothesis should be subjected to statistical tests of significanc e to determine with what validity data can be said to indicate any conclusions. Analysis of data in general way involves number of closely related operations which are performed with the purpose of summarizing the collected data and organizing there in such a manner that they should answer the research questions. INTERPRETATION OF THE DATA The task of drawing inferences from the collected facts after an analytical and or experimental study.In fact, it is a search for broader meaning of research findings. The task of interpretation has two major aspects viz. * The effort to establish continuity in research through linking the results of a given study with those of another and * The establishment of some explanatory concept. In one sense interpretation is concerned with relationship with in the collected data, partially overlapping analysis. Interpretation also extends beyond the data study to include the results of other research, theory and hypothesis. TABLE-1 AGE OF THE RESPONDENTS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| 15-20| 17| 17%| 2| 21-25| 28| 28%| 3| 26-30| 20| 20%| 4| Above 30| 35| 35%| | TOTAL| 100| 100%| Source: Primary data The above table explains 35% of the respondents belongs to the category of 30Years and above age, 28% of the respondents are under the category of 21 to 25years of age, 20% are under the age group of 26 years to 30years of age. It is found that majority 35% of the respondents belong to the category of 30Years of age EXHIBIT-I AGE OF THE RESPONDENTS TABLE-2 GENDER OF THE RESPONDENTS S.NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Male| 56| 56%| 2| Female| 44| 44%| | TOTAL| 100| 100%| Source: Primary data The above table explains 56% of the respondents belongs to the category of male, 44% of the respondents are belongs to the category of female. It is found that majority 56% of the respondents belong to the category of male. . EXHIBIT-2 GENDER OF THE RESPONDENTS TABLE-3 EDUCATIONAL QUALIFICATION OF RESPONDENTS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Below 8th | 10| 10%| 2| 9th-12th| 28| 28%| 3| UG| 45| 45%| 4| PG| 17| 17%| | TOTAL| 100| 100%|Source: Primary data The above table explains 45% of the respondents belongs to the category of UG, 28% of the respondents are belongs to the category of 9th-12th, 17% are belongs to the category of PG as qualification. It is found that majority 45% of the respondents belong to the category of UG as qualification. EXHIBIT-3 EDUCATIONAL QUALIFICATION OF RESPONDENTS TABLE-4 OCCUPATION OF THE RESPONDENTS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Business| 25| 25%| 2| Employed| 33| 33%| 3| Professional| 26| 26%| 4| Housewife| 16| 16%| | TOTAL| 100| 100%| Source: Primary dataThe above table explains 33% of the respondents belongs to the category of employed, 26% of the respondents are belongs the category of professional, 25% are belongs to the category of business, 16% are belongs to the category of housewife. It is found that majority 33% of the respondents belong to the category of employed. EXHIBIT-4 OCCUPATION OF THE RESPONDENTS TABLE-5 NUMBERS OF MEMBERS IN FAMILY OF THE RESPONDENTS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| 2 members| 1| 1%| 2| 3 members| 21| 21%| 3| 4 members| 39| 39%| 4| Above 4| 39| 39%| | TOTAL| 100| 100%| Source: Primary dataThe above table explains 39% of the respondents belongs to the category of 4 members and above members in the family, 21% of the respondents are belongs the category of 3 members in the family, 1% are belongs to the category of 2 members in the family. It is found that majority 39% of the respondents belong to the category of 4 members and above members in the family EXHIBIT-5 NUMBERS OF MEMBERS IN FAMILY OF THE RESPONDENTS TABLE-6 MONTHLY INCOME S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Below 3000| 16| 16%| 2| 3000-5000| 21| 21%| 3| 5000-10000| 30| 30%| 4| Above 10000| 33| 33%| TOTAL| 100| 100%| Source: Primary data The above table explains 33% of the re spondents belongs to the category of above 10000 as income of the family, 30% of the respondents are belongs to the category of 5000-10000, 21% are belongs to the category of 3000-5000, 16% of the respondents are belongs to the category of below 3000 as income of the family. It is found that majority 45% of the respondents belong to the category of above 10000 as income of the family. EXHIBIT-6 MONTHLY INCOME TABLE-7 TYPE OF THE FAMILY OF THE RESPONDENTS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| | Joint | 58| 58%| 2| Nuclear | 42| 42%| | TOTAL| 100| 100%| Source: Primary data The above table explains 58% of the respondents belongs to the category of joint type of the family, 42% of the respondents are belongs to the category of nuclear type of family. It is found that majority 58% of the respondents belong to the category of joint type of the family EXHIBIT-7 TYPE OF THE FAMILY OF THE RESPONDENTS TABLE-8 FAKE PRODUCTS AVAILABLE IN THE MARKET S. NO| CAYEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Chocolate| 18| 18%| 2| Cosmetics| 40| 40%| 3| Detergents| 22| 22%| 4| Others| 20| 20%| TOTAL| 100| 100%| Source: Primary data The above table explains 40% of the respondents belongs to the category of cosmetics, 22% of the respondents are belongs to the category of detergents, 20% are belongs to the category of others, 18% of the respondents are belongs to the category of chocolate. It is found that majority 40% of the respondents belong to the category of cosmetics. EXHIBIT-8 FAKE PRODUCTS AVAILABLE IN THE MARKET TABLE-9 TOP BRANDED FMCG PRODUCTS IN THE AREA S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Yes | 83| 83%| 2| No | 17| 17%| | TOTAL| 100| 100%| Source: Primary dataThe above table explains 83% of the respondents are telling top branded FMCG products are available in the market, 17% of the respondents are not telling top branded FMCG products are available in the market. It is found that majority 83% of the respondents are telling top branded FMCG produ cts are available in the market. EXHIBIT-9 TOP BRANDED FMCG PRODUCTS IN THE AREA TABLE-10 USAGE OF FAKE BRANDS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Yes | 39| 39%| 2| No | 61| 61%| | TOTAL| 100| 100%| Source: Primary data The above table explains 61% of the respondents are not using fake brands , 39% of the respondents are using fake brands.It is found that majority 61% of the respondents are using fake brands. EXHIBIT-10 USAGE OF FAKE BRANDS TABLE-11 AVAILABILITY OF FAKE PRODUCTS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Retail outlet| 26| 26%| 2| Petty shop| 65| 65%| 3| Departmental store| 9| 9%| 4| Super market| 0| 0| | TOTAL| 100| 100%| Source: Primary data The above table explains 65% of the respondents belongs to the category of petty shop, 26% of the respondents are belongs to the category of retail outlet, 9% are belongs to the category of departmental store, 0% of the respondents are not buy any products in super market.It is found that majority 65% of the respondents belong to the category of petty shop. EXHIBIT-11 AVAILABILITY OF FAKE PRODUCTS TABLE-12 CUSTOMER INFLUENCE TO CHOOSE THE FAKE BRANDS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Quality | 33| 33%| 2| Price| 35| 35%| 3| Packing| 24| 24%| 4| Quantity| 8| 8%| | TOTAL| 100| 100%| Source: Primary data The above table explains 35% of the respondents belongs to the category of price, 33% of the respondents are belongs to the category of quality, 24% are belongs to the category of packing, 8% of the respondents are belongs to the category of quantity.It is found that majority 35% of the respondents belong to the category of price. EXHIBIT-12 CUSTOMER INFLUENCE TO CHOOSE THE FAKE BRANDS TABLE-13 CUSTOMER IDENTIFY FAKE BRANDS WITH OTHER PRODUCTS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Name| 27| 27%| 2| Symbol| 33| 33%| 3| Slogan| 31| 31%| 4| Trademark| 9| 9%| | TOTAL| 100| 100%| Source: Primary data The above table explains 33% of the respondents belongs to t he category of symbol, 31% of the respondents are belongs to the category of slogan, 27% are belongs to the category of name, 9% of the respondents are belongs to the category of trademark.It is found that majority 33% of the respondents belong to the category of symbol. EXHIBIT-13 CUSTOMER IDENTIFY FAKE BRANDS WITH OTHER PRODUCTS TABLE-14(i) CUSTOMERS IMPORTANCE TOWARDS THE PRICE OF THE PRODUCT S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Yes| 69| 69%| 2| No| 31| 31%| | TOTAL| 100| 100%| Source: Primary data The above table explains 69% of the respondents are giving importance to price of the product, 31% of the respondents are not giving importance to price of the product. It is found that majority 69% of the respondents are giving importance to price of the product. EXHIBIT-14(i)CUSTOMERS IMPORTANCE TOWARDS THE PRICE OF THE PRODUCT PRODUCT TABLE-14(ii) CUSTOMER CONCENTRATION TOWARDS THE SUBFACTORS OF PRICE S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Discount| 46| 66. 67%%| 2| Less price| 23| 33. 33%| | TOTAL| 69| 100%| Source: Primary data The above table explains 66. 67% of the respondents are concentrate in price, 33. 33% of the respondents are not concentrate in price. It is found that majority 66. 67% of the respondents are concentrate in price. EXHIBIT-14(ii) CUSTOMER CONCENTRATION TOWARDS THE SUBFACTORS OF PRICE TABLE-15 BRAND INFLUENCE IN BUYING BEHAVIOUR S.NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Yes| 64| 64%| 2| No| 36| 36%| | TOTAL| 100| 100%| Source: Primary data The above table explains 64% of the respondents are influence to the packing on buying behavior, 36% of the respondents are not influence to the packing on buying behaviour. It is found that majority 64% of the respondents are influence to the packing on buying behaviour. EXHIBIT-15 BRAND INFLUENCE IN BUYING BEHAVIOUR TABLE-16 CUSTOMERS OVERALL VIEW ON FAKE BRANDS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Useful| 19| 19%| 2| Very useful| 21| 21%| 3| Necessary | 34| 34%| | Not useful| 26| 26%| | TOTAL| 100| 100%| Source: Primary data The above table explains 34% of the respondents belongs to the category of necessary, 26% of the respondents are belongs to the category of not useful, 21% are belongs to the category of very useful, 19% of the respondents are belongs to the category of useful. It is found that majority 34% of the respondents belong to the category of necessary. EXHIBIT-16 CUSTOMERS OVERALL VIEW ON FAKE BRANDS TABLE-17 CUSTOMERS STATISFACTION ON FAKE BRANDS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Excellent| 14| 14%| 2| Good| 10| 10%| | Average| 26| 26%| 4| Below average| 50| 50%| | TOTAL| 100| 100%| Source: Primary data The above table explains 50% of the respondents belongs to the category of below average, 26% of the respondents are belongs to the category of average, 14% are belongs to the category of excellent, 10% of the respondents are belongs to the category of good. It is found that majority 50% of the resp ondents belong to the category of below average. EXHIBIT-17 CUSTOMERS STATISFACTION ON FAKE BRANDS TABLE-18 MONEY SAVING S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Yes| 37| 37%| 2| No| 63| 63%| TOTAL| 100| 100%| Source: Primary data The above table explains 63% of the respondents are not saving large sum of money, 37% of the respondents are saving large sum of money. It is found that majority 63% of the respondents are not saving large sum of money. EXHIBIT-18 MONEY SAVING TABLE-19 HEALTHYNESS OF FAKE PRODUCT USAGE S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Yes| 17| 17%| 2| No| 83| 83%| | TOTAL| 100| 100%| Source: Primary data The above table explains 83% of the respondents are telling fake products are not healthy, 17% of the respondents are telling fake products are not healthy.It is found that majority 83% of the respondents are telling fake products are not healthy. EXHIBIT-19 HEALTHYNESS OF FAKE PRODUCT USAGE TABLE-20(i) OFFERS WITH FAKE PRODUCTS S. NO| CATEGORY | NO OF RESPONDENTS| PERCENTAGE| 1| Yes| 23| 23%| 2| No| 77| 77%| | TOTAL| 100| 100%| Source: Primary data The above table explains 77% of the respondents are not getting offers for the fake products, 23% of the respondents are getting offers for the fake products. It is found that majority 77% of the respondents are not getting offers for the fake products. EXHIBIT-20(i)OFFERS WITH FAKE PRODUCTS TABLE-20(ii) OFFERS GIVEN FOR THE FAKE PRODUCTS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Discount| 12| 52. 13%| 2| Gift| 3| 13. 09%| 3| Others| 8| 34. 78%| | TOTAL| 23| 100%| Source: Primary data The above table explains 52. 13% of the respondents belongs to the category of discount, 34. 78% of the respondents are belongs to the category of others, 13. 09% are belongs to the category of gift. It is found that majority 52. 13% of the respondents belong to the category of discount. EXHIBIT-20(ii) OFFERS GIVEN FOR THE FAKE PRODUCTS TABLE-21(i)CUSTOMERS CHEATED WITH FAKE PRODUCTS S. N O| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Yes| 50| 50%| 2| No| 50| 50%| | TOTAL| 100| 100%| Source: Primary data The above table explains 50% of the respondents are both cheated and not cheated with fake products. It is found that majority 50% of the respondents are both cheated and not cheated with fake products. . EXHIBIT-21(i) CUSTOMERS CHEATED WITH FAKE PRODUCTS TABLE-21(ii) HOW CUSTOMERS CHEATED WITH FAKE BRANDS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Name| 19| 38%| 2| Symbol| 12| 24%| 3| Quality| 12| 24%| 4| Price| 7| 14%| TOTAL| 50| 100%| Source: Primary data The above table explains 38% of the respondents belongs to the category of name, 24% of the respondents are belongs to the category of symbol and quality, 14% are belongs to the category of price. It is found that majority 38% of the respondents belong to the category of name. EXHIBIT-21(ii) HOW CUSTOMERS CHEATED WITH FAKE BRANDS TABLE-22 QUALITY CONSCIOUS OF PRODUCT S. NO| CATEGORY| NO OF RESPONDENTS| PE RCENTAGE| 1| Poor| 7| 7%| 2| Fair| 30| 30%| 3| Good| 49| 49%| 4| Excellent| 17| 17%| | TOTAL| 100| 100%| Source: Primary dataThe above table explains 49% of the respondents belongs to the category of good, 30% of the respondents are belongs to the category of fair, 17% are belongs to the category of excellent, 7% of the respondents are belongs to the category of poor. It is found that majority 49% of the respondents belong to the category of good. EXHIBIT-22 QUALITY CONSCIOUS OF PRODUCT TABLE-23 REASONS FOR NOT PURCHASE FAKE FMCG PRODUCTS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Not necessary| 42| 42%| 2| High price| 22| 22%| 3| Low quality| 27| 27%| 4| Not familiar| 9| 9%| | TOTAL| 100| 100%|Source: Primary data The above table explains 42% of the respondents belongs to the category of not necessary, 27% of the respondents are belongs to the category of low quality, 22% are belongs to the category of high price, 9% of the respondents are belongs to the category of not fam iliar. It is found that majority 42% of the respondents belong to the category of not necessary. EXHIBIT-23 REASONS FOR NOT PURCHASE FAKE FMCG PRODUCTS TABLE-24 ALTERNATIVE FOR PREFERED BRAND S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Go to other shop| 30| 30%| 2| Postpone the purchase| 16| 16%| | Will buy other brand| 30| 30%| 4| Place order to get required brand| 11| 11%| 5| Any other| 13| 13%| | TOTAL| 100| 100%| Source: Primary data The above table explains 30% of the respondents belongs to the category of both go to other shop and will buy other brand, 16% of the respondents are belongs to the category of postpone the purchase, 13% are belongs to the category of any other, 11% of the respondents are belongs to the category of place order to get required brand. It is found that majority 30% of the respondents belong to the category of both go to other shop and will buy other brand.EXHIBIT-24 ALTERNATIVE FOR PREFERED BRAND TABLE-25 CUSTOMERS STATISFACTION WITH PRESENT DIS TRIBUTION SYSTEM S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Yes| 62| 62%| 2| No| 38| 38%| | TOTAL| 100| 100%| Source: Primary data The above table explains 62% of the respondents are satisfied with present distribution system, 38% of the respondents are not satisfied with present distribution system. It is found that majority 62% of the respondents are satisfied with present distribution system. EXHIBIT-25 CUSTOMERS STATISFACTION WITH PRESENT DISTRIBUTION SYSTEM TABLE-26MODE OF SELLING OF FAKE PRODUCTS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Van| 14| 14%| 2| Cycle| 34| 34%| 3| Door-door step| 23| 23%| 4| Other| 29| 29%| | TOTAL| 100| 100%| Source: Primary data The above table explains 34% of the respondents belongs to the category of cycle, 29% of the respondents are belongs to the category of other, 23% are belongs to the category of door-door step, 14% of the respondents are belongs to the category of van. It is found that majority 34% of the respondents belong to the category of cycle. EXHIBIT-26 MODE OF SELLING OF FAKE PRODUCTSTABLE-27 VOICE OF RETAILERS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Yes| 53| 53%| 2| No| 47| 47%| | TOTAL| 100| 100%| Source: Primary data The above table explains 53% of the respondents are obey the voice of the retailer, 47% of the respondents are not obey the voice of the retailer. It is found that majority 53% of the respondents are obey the voice of the retailer. EXHIBIT-27 VOICE OF RETAILERS TABLE-28 STEPS TO AVOID FAKE PRODUCTS S. NO| CATEGORY| NO OF RESPONDENTS| PERCENTAGE| 1| Yes| 58| 58%| 2| No| 42| 42%| | TOTAL| 100| 100%| Source: Primary dataThe above table explains 58% of the respondents are take steps to avoid using fake products, 42% of the respondents are not take steps to avoid using fake products. It is found that majority 58% of the respondents are take steps to avoid using fake products. EXHIBIT-28 STEPS TO AVOID FAKE PRODUCTS MODULE-V SUMMARY OF FINDINGS, SUGGESTIONS AND CONCLUSION 5 . 1. Findings of the study * The majority of 35% of the respondents are in the age group of above 30. * The majority of 56% of the respondents are male. * The majority of 45% of the respondents are qualified as UG. The majority of 33% of the respondents are employed. * The majority of 39% of the respondents are with family of above 4members. * The majority of 33% of the respondents are earning above Rs10000 per month. * The majority of 58% of the respondents are joint family. * The majority of 40% of the respondents are expecting fake cosmetic products available in market. * The majority of 83% of the respondents are expecting top branded FMCG products available in the area. * The majority of 61% of the respondents are not using fake brands. The majority of 65% of the respondents are purchasing fake products in petty shop. * The majority of 35% of the respondents are influencing price to choose the fake brand. * The majority of 33% of the respondents are identifying symbol with othe r products. * The majority of 67% of the respondents are give importance to price of the product. * The majority of 64% of the respondents are influencing packing of the brand in buying behavior. * The majority of 34% of the respondents are telling necessary to use fake brands. * The majority of 50% of the respondents are good to satisfied on fake brands. The majority of 63% of the respondents are feels fake brands saves large sum of money. * The majority of 83% of the respondents are expecting fake products are not healthy. * The majority of 52. 13% of the respondents are getting discount for the fake brands. * The majority of 50% of the respondents are cheated with fake products. * The majority of 38% of the respondents are cheated by name of the product. * The majority of 42% of the respondents are expected not necessary to purchase fake FMCG products. * The majority of 30% of the respondents gives equal preference to go to other shop and will buy other brand. The majority of 62% of the respondents are satisfied with present distribution system. * The majority of 34% of the respondents are expecting fake products are sold by the manufacture through cycle. * The majority of 53% of the respondents are obeying the voice of the retailer. * The majority of 58% of the respondents are take steps to avoid fake products. 5. 2. Suggestions To The Study . * It is necessary to the consumer forum to create awareness among rural customers among fake brands. * Branded products should advertise their brand image and slogan to avoid the fake products. Some best brands are not available all times in all areas, so we can’t avoid to buy the fake products 5. 3. Conclusion A product is the heart of marketing. A rural marketer has to be sensitive to the needs of rural consumers and must design products that achieve the best fit with rural conditions. To succeed in rural markets, it is important for companies to make products that cater to all facets of rural needs, from pr oduct design to branding, from packaging to after-sales service. Based on the types of products currently seen and the likely aspirations of rural consumers, products may proliferate in many directions.It is likely that relatively well-to-do rural consumers will graduate to more sophisticated products as they start expecting more than just the core benefits of the product. The shift of rural consumers from product generalization (one clearing soap for all purposes) to product specialization (toilet soap for bathing, shampoo for washing hair, detergent for washing clothes) promises better growth for urban-centric products presently used in rural areas. Increased literacy and awareness levels are bound to lead to an influx of new product categories like educational and lifestyle products.The first mover in new product categories in the rural market will benefit and is more likely to succeed by achieving brand stickiness, making it difficult for late entrants. BIBLIOGRAPHY BOOKS * Prad eep kashyap and Siddhartha raut, ‘The rural marketing book’. * Gupta, V. K. , ‘An Approach to Rural Marketing’, Indian journal of marketing. * Dr. Francis Cherunilam, â€Å"Corporate Scene – The Menace of Fake Products† Organisational Management * Lee Hoe, Gillian Hogg, Susan Hart, (2003), Fakin’ It: Counterfeiting and Consumer Contradiction, European Advances in Consumer Research, 6: 60-67. Alain d’Astous, Ezzedine Gargouri, (2001), Consumer evaluations of brand imitation, European Journal of Marketing, 35(1/2): 153 – 167. * Gardner, David M. (1975), Deception in Advertising: A Conceptual Approach, Journal of Marketing Z% Qan. ), 40-46. * Jacoby, Jacob;Olson, Jerry C. ;Haddock, Rafael A. , (1971), Price, brand name, and product composition characteristics as determinants of perceived quality. Journal of Applied Psychology, 55(6): 570-579 * Robert C. Bird, (2007-2008), Counterfeit Drugs: A Global Consumer Perspective, Wake Forest Intell. Prop. L. J. , 387. Arghavan Nia, Judith Lynne Zaichkowsky, (2000) Do counterfeits devalue the ownership of luxury brands? , Journal of Product ; Brand Management, 9(7): 485 – 497 * Miaoulis, George and Nancy D'Amato (1978), â€Å"Consumer Confusion and Trademark Infringement,† journal of Marketing, 48-55. * Irena Vida, (2007), Determinants of Consumer Willingness to Purchase Non-Deceptive Counterfeit Products, Managing Global Transitions 5 (3): 253–270. * Harvey, M. G. , and A. Ronkainen. 1985. International counterfeiters: Marketing success without the cost or the risk. Columbia Journal of World Business 20 (3): 37–46. Shih Jung Wang, Lily Shui-Lien Chen, (2011), Consumers’ attitudes towards different product * category of private labels. African Journal of Business Management, 5(17): 7616-7621. * Kambiz Heidarzadeh Hanzaee, Sara Ghafelehbashi, (2012), The Role of Product Involvement, Knowledge, and Perceptions in Consumer Purchase Behavior of Counterfeits: Perspective Islamic Country. J. Basic. Appl. Sci. Res. , 2(1): 418-425. * Roberta Hupman, Judith Lynne Zaichkowsky, (1995), Brand imitation and the consumer: an ethical perspective, European Advances in Consumer Research, 2: 418-424. Elfriede Penz, Barbara Stottinger, (2005), Forget the â€Å"Real† Thing–Take the Copy! An Explanatory Model for the Volitional Purchase of Counterfeit Products. Advances in Consumer Research, 32: 568-575. WEBSITES: * www. google. com * www. wikipedia. com * www. businessmanthra. com ANNEXURE QUESTIONNAIRE A STUDY ON CUSTOMER PERCEPTION OF FAKE BRANDS IN FMCG WITH SPECIAL REFERENCE TO RURAL AREAS IN THENI DISTRICT 1) Name: _________________________________ 2) Age: a)15-20yrs b)21-25yrs c)26-30yrs d)above 30yrs 3) Gender: a)male b)female 4) Education )below 8th b)9th-12th c)UG d)PG 5) Nature of occupation a)business b)employed c)professional d)housewife 6)Number of members in the family a)2 b)3 c)4 d)above 4 7) Mon thly income a)below ? 3000 b) ? 3000-? 5000 c) ? 5000-? 10000 d)above ? 10000 8) Type of family a)joint b)nuclear 9) what are the fake products available in the market? a)chocolate b)cosmetics c)detergents d)others 10) Did you expect top branded FMCG products are available in this area? )yes b)no 11) Are you a user of fake brands? a)yes b)no 12) In which place do you purchase fake products? a)retail outlet b)petty shop c)departmental store d)super market 13) What influence you to choose the fake brand? a)quality b)price c)packing d)quantity 14) How do you identify fake brand with other? a)name b)symbol c)slogan d)trademark 15)i) Do you give importance to the price of the product? a)yes b)no ii) If yes? You concentrate in )discount b)less price 16) Does the packing of the brands influence in buying behavior? a)yes b)no 17) What is the overall view on fake brands? a)useful b)very useful c)necessary d)not useful 18) Give the degree of satisfaction about fake brands? a)excellent b)good c)average d)below average 19) Do you feel fake brands saves large sum of money? a)yes b)no 20) Would you think fake products are healthy? a)yes b)no 21) Would you get any offer for fake brands? a)yes b)no i) If yes what are they? a)discount b)gift c)others 22) Are you cheated with fake products? a)yes b)no ii) If yes how? a)name b)symbol c)quality d)price 23) How do you rate the quality of the product & your preferred brands? a)poor b)fair c)good d)excellent 24) What are the reasons for not purchase fake FMCG products? a)not necessary b)high price c)low quality d)not familiar 25) What are the alternative purchase plans, if preferred brand is not available? )go to other shop b)postpone the purchase c)will buy other brand d)place order to get required brand e)any other 26) Are you satisfied with present distribution system? a)yes b)no 27) Manufacture sell the fake products through a)van b)cycle c)door – door step d)other 28) Did you obey the voice of the retailer of buying FMCG products? a)yes b)no 29) Do you take any steps to avoid using fake brands? a)yes b)no 30) Your valuable suggestion if any ————————————————- ————————————————-

Scandinavian Airlines System 1998 Case Study Example | Topics and Well Written Essays - 3000 words

Scandinavian Airlines System 1998 - Case Study Example Jan Carlzon has undoubtedly initialized changes, which caused a dramatic turnaround in the overall business operation of the airline system. These changes were carried out in response to the problems that beset SAS and the entire airline industry as a whole. These changes were also geared to adapt to the rapidly changing external environment and trends in the transportation sector. Among the new strategies implemented by SAS during the presidency of Jan Carlzon was focusing on the business traveler. The airline has evolved as the "businessman's airline, " offering an excellent service to full-paying business traveler through the introduction of "EuroClass" that provides more amenities than the other business class airlines at the level of the old economy fare. This was further strengthened by the improvement of flight schedules and punctuality. To provide a more attractive schedule, Eurolink was also created for short distance routes. Scanorama which feature lounges for the exclusive use of full-paying class were also introduced by the company in order to further different and highlight the luxury offered to the business traveler. In order to completely execute the new strategies, SAS has undergone a corporate cultural revolution, which was a deviation from the company's focus on resources and technology. There had been a restructuring which involved decentralization, education, and empowerment. A second wave of strategies were c... SAS has banked on its aim of being "a full service, door-to-door, travel service company," and "offer a unique product which we could control from A-Z." These have lead to the introduction of SAS International Hotels, SAS Reservation System, Credit Cards, SAS Service Partner, other related activities such as publishing and advertising, and a new group structure. We can see that in SAS major reforms, Jan Carlzon made use of both prescriptive and emergent strategies. According to Richard Lynch (2000), prescriptive strategies are those whose objectives have been defined in advance while emergent strategies refer to those strategies which has unclear objectives and whose components are developed during its course of life. As the case presented, the company has tailored its strategies to suit the changing needs of its market (Lynch, 2000). Prescriptive strategy was used in order to take into account the rapidly altering socio-cultural trends in the airline industry, thus the utilization of the socio-cultural theories of strategy. According to the case, the focus on business travelers was due to the fact that full-paying business travelers comprise the largest chunk of the airline's revenue yet the total number of passengers serviced was declining. This was prompted by the change in preferences of travelers as they seek more value for their money and change in lifestyle, which necessitated them avail service when their need arises. We can trace these changes to the transformation in the socio-cultural aspect of the European community. As the economy was facing a recession, maximization of customer's purchasing power was a priority. Also, the demands of being an executive left a busier

Sunday, July 28, 2019

Information technology Term Paper Example | Topics and Well Written Essays - 5000 words

Information technology - Term Paper Example The areas of responsibility of the IT Manager include but not limited to the IT Project Management, Computer Network and Server Administration, compliance of Information Technology and procedures, Information Security, moreover, the responsibility of automating a company by implementing Enterprise Resource Planning (ERP) including diverse departments (finance, sales & marketing, procurement, operations, inventory etc.) of a company. However, a lead IT Manager can also be responsible for the developing and implementing information technology policy, strategic direction and planning for implementing information technology standards in a company by utilizing human and technical resources. One of the known definitions of the management is â€Å"getting things done through other people† (The Big Geek, 2010). It would be a great opportunity for me to work as Lead Information Technology Manager in Magnum Enterprises. Keeping in view the diverse roles of the lead IT manager and the pu rpose of Magnum Enterprises for hiring me, I would like to discuss on integrating the software, hardware and business management capabilities. I believe that the role of IT Management includes: the research and development by understanding the IT requirements of the company and implementing software and deploying hardware so that the company should be able to enhance productivity. In order to achieve my objective, I need to work on developing the policies, action plans keeping in view the operations of the company. The IT policy and strategic plans should be in accordance to the company’s priorities so that the company would able to achieve its predefined goals. Actually, the IT is utilized to improve the effectiveness and efficiency of the company’s business processes by developing and utilizing software applications / products so that the customer’s of the company should get quality services. Once the company would be able to achieve customer satisfaction, the company would ultimately get increase profitability and competitiveness. It is significant to know the goal, objectives and mission statement of the company before developing any strategy. Therefore, primarily I will review the company’s goals and objectives to keep myself informed of the priorities of the Magnum Enterprise. It will not only give me the right direction but also guide me to take informed decisions. It is important to investigate the business process of the Magnum Enterprises, moreover, the current IT infrastructure, provision of services to the customers, the prevailing IT standards and procedures. One of the important responsibilities of the lead IT manager is to communicate with all the stakeholders. Furthermore, I believe that the lead IT manager is a mediator between the company’s senior management and the team, therefore, it is equivalently significant that I should know the tools required for reporting to the senior management / Chief Information Officer (CIO) – Ms. Rachel Heigl. Furthermore, the current job roles of the team so that I could be able to assign the tasks to my team. It is primarily the responsibility of the lead IT manager to motivate, inform and utilize the team in an appropriate manner so that the team would be occupied to achieve the company’

Saturday, July 27, 2019

The Globalization Crisis Explanation Essay Example | Topics and Well Written Essays - 750 words

The Globalization Crisis Explanation - Essay Example In addition, the technological developments advanced this globalization thing and made the process even faster and more acceptable on the greater percentage. Although there are still gaps to bridge, it could be said in a general sense that the world has become one again. Even the food that we eat, in a way, brought together people from different countries to work in order to bring food on our tables. Kelsey Timmerman in her article, â€Å"It’s From Where?†, looks a lot deeper into this globalization phenomenon and presents arguments which are quite obvious but are generally disregarded perhaps because of the result of globalization also. It is interesting though, for her to bring out the issue on globalization and draw her readers to the underlying problems which should become the concern of every citizen, in every country and if it may be mentioned, especially those who are from highly developed countries. The author points out that highly developed countries like the United States should become aware and be concerned about the workers from which the finished products that reach their houses, come from. This is because most of the workers are painfully paid too little in exchange for their quite difficult jobs. This paper then wants to dissect the arguments of Zimmerman, her approach, including her writing style and purpose. Timmerman does not only inform her readers. She also questions them. This technique is quite effective for her purpose to hold the attention of her readers and get them to take action. She informs her audience to convince them that she did not only read about some distant places and fictitious people in a well-crafted narrative. She does this by showing that she dealt with the people in her article and that they are as human as her readers. She also uses questions in order to appeal to the emotions and conscience of her readers. For instance, Timmerman points out that instant coffee comes in packs, ready for consumption where in what the end buyer needs to do is simply mix hot water with it.

Friday, July 26, 2019

Sustainability in Construction and the Integration of Building Essay

Sustainability in Construction and the Integration of Building Services - Essay Example It is in this context, two documents were determined to provide solutions to the built environment designs. The solutions proposed were different from one another because the first one was a proactive solution and the second one was a reactive solution to climate change. The CIBSE Briefing 8 (2003) was focused on providing new buildings and refurbishments design and operation solutions. The purpose of this proactive solution was to minimise or reduce the use of energy, which was identified as the major source of carbon emission that causes climate change. Meanwhile, the CIBSE Briefing 10 (2004) provided solution that focused on the reduction on the impact of climate change on the built environment. It is considered as a reactive solution because the design responded to the effects of climate trend to the built environment particularly to the thermal comfort. On the other hand, the former briefing was considered as proactive solution because it tried to prevent the causation of climat e change before it emerges. Further, both the information on the briefings was considered useful. However, the application of the building designs could be practicable to new buildings and refurbishments. It could also be used for existing buildings at the expense that it would need massive renovation. Likewise, the built environment design strategies that will be presented in the discussion could be considered in designing a social housing development in an inner city because they ensure economic and environment sustainability. Discussion Designing buildings to address the cause of climate change In the first document, the high consumption of electricity was the key issue. Therefore, it provided several recommendations which will serve as guidelines for the engineers and building designers in designing new built environmnet. The purpose was to provide the required internal environment and services with minimum energy use in a cost effective and environmentally sensitive manner (CIB SE, 2003, 1). The recommendations have included the following: energy- efficiency should be integrated in the client’s brief with all the necessary details support such as energy consumption targets, power density, and energy-efficient equipments to be installed, i.e. CHP or variable speed drives. The energy-efficient plan document should be compared to the standards set by the regulation policies. At the same time to be constantly reviewed while the design is in its installation process. The briefing also recommended that in designing building, design team should be considered and appointed before the building started in order to ensure good interaction between the disciplines. Project targets and life cycle costing should be utilized to promote teamwork. Third recommendation, design built form and services carefully in order to keep energy demand to a minimum. Further, using renewable energy sources, ambient energy and passive solution was also suggested in order to achieve this objective. Fourth, the use of ventilation hierarchy (see diagram below) as a guide was also recommended in order to minimize uncontrolled air infiltration. If possible find economical and environment friendly way to generate ventilation. Avoid the use of air conditioning since it could consume up to 50% of energy. Source: CIBSE, 2003 In addition, the building designers should incorporate in the design to optimize the use of heat gains, natural ventilation, and

Thursday, July 25, 2019

Apple Services and iOS Systems Information Sharing Dissertation

Apple Services and iOS Systems Information Sharing - Dissertation Example The literature review chapter stated the pros and cons of the information sharing system along with highlighting the loopholes in the iOS and problems faced by users. It was found that third parties applications along with insiders and hackers play an important and significant role in leaking private and confidential information that often affects the privacy of users. It was also found that the majority of users do not have an idea over the breach of security and its implications that can be considered as a major issue. The research methodology chapter presented an overview of different elements of the methodology along with justifying the overall preference in a logical manner. The chapter also offered the importance of each element in terms of accomplishing the proposed research objectives. The findings and analysis chapter revealed that majority of the interviewed participants believed that, breach of security happens mainly because of the use of WiFi, sharing of ID, and access o f information by the insiders of the company, and by the attack of hackers. It was also found that not many were aware of safeguarding their privacy and security and was assumed as a major issue. ... ionale for the Research Topic 7 1.7 Scope of the Research 7 1.8: Proposed Methodology 7 1.9: Outline of the Dissertation 8 1.10: Summary 9 Section 2.0 Literature Review 10 2.1 Introduction 10 2.2 Information Sharing System 10 2.3 Benefits of Information Sharing System 12 2.4 Challenges of Information Sharing 14 2.5 Apple’s Breach of Security 16 2.6: Summary 21 Section 3.0 Research Methodology 22 3.1 Introduction 22 3.2 Research Philosophy 22 3.3 Research Approach 23 3.4 Research Design 23 3.5 Data Collection Methods 24 3.6 Sampling 24 3.7. Ethical Considerations 25 3.7: Strengths and Limitations of the Methodology 25 3.8: Summary 25 Section 4.0 Findings and Analysis 26 4.1 Introduction 26 4.2 Critical Analysis of Interviews 27 4.3: Summary 35 Section 5 Conclusion and Recommendations 36 5.1 Introduction 36 5.2: Conclusion 36 5.3: Recommendations for IOS System and Information Sharing 41 5.4: Recommendations for Future Research 41 5.5: Summary 42 BIBLIOGRAPHY 43 CHAPTER-1: INTRO DUCTION 1.1: Introduction In today’s world, business, and society is driven by the use of technologies that often shape human minds and activities in a significant manner. With the advent of computers, human beings were exposed to numerous opportunities making their life simple. With the introduction of Smartphones, it became all the more easy to get connected to anyone in any part of the world along with doing wide arrays of works like playing games, listening to games, checking emails, making business presentation, and sharing and receiving information through social media, GPS, and GPRS (Browning, 2000). All these things have made life simple yet a bit complicated in many ways.

Wednesday, July 24, 2019

Gender communication Essay Example | Topics and Well Written Essays - 1250 words

Gender communication - Essay Example This essay "Gender communication" outlines the roles that genders are charged with in the society. The concept of gender is a fluid construct. This is because the environment one lives in, and generally the society determines a person’s gender. The society has come up with two distinct gender types. These include the masculine gender and the feminine gender. Masculinity and femininity have characteristics, which vary. The feminine gender is considered quiet, timid, nurturing, and fragile. On the other hand, the masculine gender is considered aggressive, strong, brave, and noisy. However, these traits vary across different societies. Although these traits are attached to the different genders, no man or woman is born with them instead, one acquires them in their own society through the process of socialization. Different communities in the world are different and have varying cultures. Therefore, the aspect of gender also varies among different communities. This therefore, make s gender to be a social or cultural construct, since it is the community, which determines it. In society, the different genders are charged with different roles, and are expected to fulfil different expectations by the society. Failure to adhere to the prescribed gender roles is regarded deviant behaviour in the society. Therefore, the psychological girls in society, who act in a masculine manner and the psychological boys acting in a feminine manner, are sanctioned for failing to act within the boundaries of their respective gender. Different communities will sanction those people crossing their gender lines in different ways. Since this is the case, the individuals who are intersexed will therefore, struggle with the issue of gender identity, since it is hard for them to determine their gender identity, considering their biological set up. As a female, in my society, I belong to the feminine gender. I am therefore, expected to act in a â€Å"feminine† manner, and not in a â€Å"masculine† manner. I realize that this social construction of gender begins early in a person’s life. When babies are born, there is already a designated type of colour for them, depending on their gender. For instance, the girls, because they are feminine, will be dressed in pink clothes, while boys, by virtue of being masculine, are dressed in blue clothes. This is because my society has made people believe that girls should wear bright colours. When I was a little girl, I remember wearing all the bright colours, including pink, yellow, red, and orange, among others. This continues to persist, as today, most men are rarely seen wearing bright colours. Men wear dark and neutral colours, while women wear all the colours, especially the bright ones (Mooney, Knox and Schacht 18). As a feminine gender, the society expects that I be a nurturing person. This also starts when a girl is in her early years. The kind of toys my parents bought me and my brothers reflect this aspect of nurturing and femininity. While my brothers and other boys were bought for machine toys, the other girls and I were brought dolls, which we assumed were our babies. Boys would get rowdy and aggressive playing with their gun toys, car toys, and other machine toys, while we the girls were busy role-playing our mums, taking care of babies and feeding them. Although this aspect begins at a tender age, it has a big impact on the latter life of the girls and boys. For instance, today, this kind of social construction of gender h as proved to be problematic as far as careers are concerned. When girls are limited to the kind of toys they should play with when young, this might lock out many opportunities for her in future. It becomes hard for them to develop other interests, apart from nurturing. Today, fields such as computing and engineering, among other technical fields, record the lowest number of females. This is probably because these women were denied the chance to play with machine toys while young, thereby, limiting their interests in life. On the other hand, the field of nursing registers the least number of males. Nursing

Tuesday, July 23, 2019

Environmental Analysis of Joes Electric Cigar Essay - 1

Environmental Analysis of Joes Electric Cigar - Essay Example In as much as government laws and regulations could hamper flow of business to considerable extents and even reduce number of potential customers as it prohibits sale of products to minors below the age of 19, and issues health warning to non-smokers, people allergic to nicotine and any other of the ingredients, pregnant or breastfeeding women and diseased people, our e-cigars will be able to maneuver these obstacles due to their relative safeness. According to Canadian Agency for Drugs and Technologies in Health (2012), as opposed to smoking tobacco that contains several chemicals such as benzene, formaldehyde, carbon monoxide, tar and arsenic, e-cigars reduce the risk of developing cancer from smoking since they lack these dangerous carcinogens. They are relatively safe to consume and this fact alone will endear many consumers to our products. Our e-cigars will be useful in helping addicts reduce and quit smoking and will prove better than traditional smoking cessation tools such a s nicotine patches or gums. Our product will offer users the option of determining amount of nicotine they consume and this could be slowly reduced over time as recommended by rehabilitation officers till one gains desired freedom from the deadly stick. Research has indicated reduced smoking levels among addicts who reverted to electric cigarettes with a large number reportedly quitting altogether and Joe’s electric will be at the forefront, leading in helping addicts enjoy a smoke without ‘killing’ themselves. These factors together with the fact that Joe’s electric cigarettes will be relatively cheaper than other tobacco brands and products offered by other electric cigarette companies, the ever increasing costs of living and the poor state of the economy will inevitably place Joe’s e-cigars as the product of choice in the markets. Apart from the consumer health benefits and concerns, customer base and trends will play to positively impact busines s. Joe’s electric cigar intends to operate on flexibility and hence greatly focus towards catering to market trends and meeting the ever increasing consumer demands. Smoking electric cigarettes has become the in thing with prominent persons including celebrities reportedly switching to e-cigs. This has influenced many in joining the trend and this will favor business. E-cigs do not stain teeth and the smoking experiences are relatively pleasant to the smoker with no lingering smell on clothes, furniture, etc, unlike regular cigarettes that leave stains that are often difficult or impossible to remove. Our e-cigars will come in flavored varieties thus offering a much greater experience as compared to sheer tobacco smoking. Like other e-cigs, smoking our e-cigs, unlike smoking tobacco, will not interfere with the environment and a non-smoker as e-cigars produce only water vapor which is odorless. There will be no need, therefore, for restrictions when it comes to smoking e-cigs as it can be smoked indoors, including public places. Our users will not be forced to look for a smoking zone and at the same time will not interfere with the non-smokers in the proximity. It will also be convenient to the end user as there is no need for lighters and ashtrays for e-cigs.

Funding a Business Venture Assignment Example | Topics and Well Written Essays - 500 words

Funding a Business Venture - Assignment Example h Parker’s funding comes with its pros and cons, Wolf found it as the preferred source, considering financing risks and possible help he could get for the promotion of tracker. Investment banking matches the needs of those who have money and those who need it (Wise, 2006). And investment bankers, such as Goldman Sachs, raise capital by underwriting securities or working as an agent to issue them. They also assist their clients with acquisitions and mergers as well as other ancillary services. Their significance lies in their ability to finance huge projects and help their clients with acquisitions and mergers. Stock market facilitates the buying and selling of shares (Fontanills & Gentile, 2001). Shares of those companies that are listed in stock exchanges, such as New York and London, are traded there. Stock market is one of the best sources of raising capital and spreading the company’s ownership widely. McLaney says risk is an important element of all financial decisions and must be considered (2009). Risk financing relates to managing funds for unexpected losses to the company. It is important to make provisions for weathering unexpected losses. Start-ups face more uncertainties than old ones about market, sales, competition, cost of production, and failure. Funding a start-up business is a major challenge. Gary Wolf, a former junior scientist with the General Electric (GE) with several minor but useful inventions under his belt, came to know about it when he wanted to start his own business, Tracker Co., to develop and sell a tracker. The tracker would help viewers to track and record television programs that met the pre-designated specifications, when the viewers were away from television. While recording, the device would skip too violent or sexually explicit scenes. After carefully considering all options, Wolf decided to get funding from a business angel. Wolf needed $50,000 to start. Out of this, $40,000 was necessary to set up a laboratory to

Monday, July 22, 2019

Trade Liberalization Conflicts with Morally-Conscious Environmental Policies Essay Example for Free

Trade Liberalization Conflicts with Morally-Conscious Environmental Policies Essay With the liberalization of trade, the influence of the corporate elite upon the global economy had increased tenfold. Because multi-national corporations are not beholden to the standards of any one particular government, they are able to maximize their profits by establishing a subsidiary in a country with no rules regarding the use of environmental toxins, minimum wage, or emissions standards. Usually, these are among the world’s poorest countries, which are quickly becoming the most polluted causing damage to the residents as well as the local wildlife. It is commonly known in the sphere of business that the greatest concern that corporations have is maximizing profits for shareholders. As a result, many of the world’s most vulnerable populations have no other alternative than to eat genetically modified Franken-foods or face starvation. In many nations with significant biodiversity such as the Amazon rainforest, enterprising lumber workers and farmers are destroying several acres of forest every second in order to become competitive in the growing produce market. While that would serve to create a significant source of food for an uncertain era, it is only temporary at best and will ultimately cause more problems than it solves. When a land is overly farmed and grazed, it will eventually turn into a desert wasteland, and there would be no way for the people to feed themselves once that happens. Proponents of trade liberalization argue that their practices would end poverty around the world and produce the highest qualities of goods when protectionist strategies fail. However, in order to remain competitive every country in the world would have to turn its territory into a giant corporation and the world’s natural resources would eventually be depleted. Reference Carbaugh, R. J. (2004). International economics (9th ed. ). Mason, OH: Thomson/South-Western Educational Publishing.

Sunday, July 21, 2019

Happy Dent chewing gum

Happy Dent chewing gum TOPIC: HAPPY DENT CHEWING GUM INTRODUCTION There are many players in the confectionary mart which include HLL, perfetti India , Nestle India and Joyco Innovation at all spheres is the key to stay ahead of competition. Our constant effort is to continuously innovate and we have successfully done so in products (Center Shock, Alpenliebe Swirl candies, Happydent Gum, etc, etc) , in promotions ( Big Babol redemption contests, Cofitos Click Card promotion etc., etc) and also in our distribution system. the chewing gum I have selected is Happy Dent chewing gum and the advertisment or commercial selected is Muskura Le Jagmaga Le.Well in the commercial they are into exaggerted copies, with melodrama and hype spicing up and rightfully so as they are selling a product of the low involvement category.This new one is set in eastman colour, a palace and the Raja and Ranis in frame, the trappings of royality.A guywhose cycle gets off road in the centre of a bridge and he runs and runs over the fences, climbing locked gates,runs and runs t hrough long winding corridors, passing massive doors, a tennis court where the ranis are playing, a magnificient ball room where a slow dance is going on.with amazing sufi music with the jingle (tere man roshan mere man roshan, Prasoon Joshi wrote the lyrics. The commercial won the national award for the best commercial as well. HAPPY DENT CHEWING FOR SPARKING TEETH Happydent White Muskura Le Jagmaga Le commercial Reviews Hats off to the Mccann -Erickson guys -Prasoon joshi for amazing visualisation and daring execution.. Ram Madhvani for making the film ..it is no small job..for Shantanu moitra for the background scorewonderful sufiyana stuff.,for Kailash Kher, Pranav Biswas, Shantanu Moitra and Prasoon Joshi for singing it.Hope we had more ads that could evoke such recall in the TG . ADVERTISING STRATEGY No great startegy is used in this add but in this add they have shown the power of happydent in light that how much teeth gets shine after eating a happy dent. and they gave the name to the add mukura le jagmaga le to attract those people who dont have so much clean and refresh teeth that they can laugh openly in front of any one.thats why they used the old time for this ad. According to Technopak advi-sors Ltd., the oral care market in India is estimated to be close to Rs 4,000 crores of which the largest contributor is the toothpaste seg- ment accounting for approximately 75 percent of the total market in India. The toothpaste market is es- timated at Rs 2,866 crores and is expected to reach Rs 3,226 crores by 2012. The toothpowder market, valued at Rs 497 crores, on the otherhand, is expected to drop to Rs 458 crores by 2012. The mouthwash market an infant product segment for now is valued at Rs 74 crores and is expected to reach Rs 89 crores by 2012.The toothbrush market is valued at 539 crores.The main strategy behind it is to capture the market of tooth paste also. BIG IDEA BEHIND THE COMMERCIAL Practically all of rural India pre- fers cleaning their teeth with tradi- tional products such as neem twigs, salt, ash, tobacco or other herbal in- gredients, contributing to a low per- capita consumption of branded oral care products. according to WHO, Indias overall awareness of oral hygiene is still very poor. The dentist- to-population ratio is 1:35,000 in comparison to 1:7,500 as recom- mended by the WhO. But with burgeoning middle class and multi- pronged advertising campaigns, there is now a latent demand for the formal oral care products and this is set to rise exponentially in the com- ing years. Growth is also likely to emanate from consumers ‘upgrad- ing to matured, value-added and innovative products in this category. Of late, growth of modern trade has also propelled brand sales, especially in the urban marktes.In India, toothpowder was pri- marily targeted at people who used traditional products like salt, neem twigs and other herbal products. Brands like Colgate, Dabur, Babool, Vicco are the prominent players in the toothpowder market in India. Over the past decade it has be- come evident that growth opportunities really lie in the rising demand for toothpaste as the toothpowder is beginning to show a phase of de- cline, as more and more consumers are switching from powders to pastes. according to amit Burman, vice chairman, Dabur India Ltd, the toothpowder market is growing slowly and has been largely stagnant, whereas the market for toothpastes has been witnessing strong double- digit growth, largely driven by a consumer shift in rural markets from toothpowders to toothpastes. Unlike in western countries, the market for new-age oral care products such as mouth freshening wash es, dental flosses and teeth whitening products are at a nascent stage in In- dia. The limited use of these products is also for now restricted to urban ar- eas only. â€Å"The market for specialised cleaning products and mouthwashes has remained a slow grower, with a bulk of the market still controlled by regular value-added toothpastes,† says Burman. One reason for the sluggish growth could be the fact that mouthwash in India is perceived more as a product for therapeutic rather than daily and cosmetic use. Listerine dominates the OTC mouthwash category, while Be-adine, Clohex and hexidine are the major brands among the medically prescribed products. CREATIVE EXECUTION In this add a chewing gum is shown as which can be used in place of a tooth paste in place of a mouth freshner. Because this add is based on the old time of Raja and Rani. when there was no lights and all. when Raja sits to eat meal person chewing happy dent white and his teeths start sparkling so much that is puts light on the table then in place of every equipement which produce light there was a human being and when the light was needed person starts chewing gum. TACTICS Happy Dent white company covered all the three products in one product, Tooth paste Mouth freshner Chewing Gum In the beginning the commercial to create the interest of the consumer they show a person who was running some where after seeing the persons on car instead of Head Lights, this was like something very attactive and catchy to the customers and the lyrics added flavour to the advertisement. APPEAL In this commercial all the segment of customers are attracted because they have shown three qualities in one chewing gum Perfetti Van Melle India (Happydent White). Happydent White is a coated functional gum available in Peppermint and Fruit flavours with special ayurvedic recipe. The brands positioning is that ‘chewing happydent White can give you a sparkling smile. happydent White offers two sugar free variants Protex happy- dent and happydent White Xylit. Brand: Happy Dent White Product: Happydent WaveTooth Whitening Gum Medium: TVC Agency: McCann Erickson Creative team: Prasoon Joshi, executive chairman, McCann Erickson India, and regional executive creative director, Asia Pacific, McCann Erickson Production House: Black Magic, directed by Abhijit Chaudhari Post production: Reynold and Nikhil of Pixion. Storyboard: The film shows a shepherd searching for his lost flock of sheep. He comes across a lorry which has crashed and HappyDent Wave which comprised its cargo has been spilt all over. A herd of passing elephants tramples on the cargo, creating bursts of the toothwhitening liquid contained in the HappyDent Wave and this becomes a river, the elephants play in this river. It becomes night and the herd of elephants emerge, their tusks glowing bright thanks to the HappyDent they soaked them in. Villagers watching the forest light up in the distance say sadly that the village has yet to get electricity but Jungal mein mangal ho rahan hain. Behind the scenes: The film was inspired by folk lore of elephants playing in water according to Joshi. The film was shot in Kerala over a period of three days. Folk music was used as the background score, apt as the setting of the film is very rural. The films used a real location with a jungle and a lake and constructed the village. The shot of the elephants tusks gleaming like tubelights have been worked on in post production. The number of elephants were also multiplied to crePrasoon Joshi, executive chairman, McCann Worldgroup India, and regional creative director, McCann Asia, created the highly exaggerated Happydent campaign to re-create the brand promise of sparkling teeth, the category was looking for something just as outrageous to spur the confectionary purchase. Before the ad, consumers tended to confuse brand Happydent with rival Orbit. Effective advertising pushed Happydent to top of the mind recall in the category. Orbit was forced to change its communication from being a teeth whitening chewing gum to a gum with benefits like tooth decay prevention. Namita Gupta, product head, Perfetti India, says, Communication should be a mix of creative and effective advertising. Its pointless if our campaign is great, but we are not able to sell our products. The new variant of the Happydent campaign looses on the novelty factor. The new ad for HappyDent Wave pales in comparison, which features a herd of elephants that stomp through several cartons of the gel-filled variant only to end up with tusks that flicker like tube lights.ate the feel of a large herd. Gyaan: This is the latest commercial from Happydent after the two earlier films which set the benchmark for films that went again the grain for the product category. The first film was the photostudio film which had the assistant pop in a Happy Dent chewing gum before every shot for a flash, the second had a palace and a city, illuminated by folks grinning from ear to ear. The premise for the previous films was Muskurale Jagmagale, while the new improved premise is Daaton tale, diya jale. The product is a brand variant and not the Mother Brand which necessitated a new TVC. I would buy a Happydent todaythe recall is so much Happydent: An Elephantine effort for sparkling teeth Happydent is at it again . After the ‘photo studio film, and the globally acclaimed ‘Palace commercial, the brand has just unveiled a commercial for one of its new variants Happydent Wave. In the wake of the brand promise of Muskurale, jagmagale for Happydent White in 2007, Happydent Wave comes with the somewhat poetic promise of Daaton tale, diya jale. The film, conceived by McCann Erickson, opens on a shepherd looking for his lost sheep. He comes across a herd of elephants that has found a toppled lorry full of Happydent Wave. As the elephants step on the gum, there are splashes of water, which gradually turn into a river in which the elephants swim and play. At nightfall, the elephants tusks suddenly start shining bright, lighting up the jungle. The film ends with a few old men sitting in the darkness and quipping sarcastically, â€Å"Jangal mein mangal ho raha hai, par gaon mein toh bijli aayi hi nahin bhaiya!† (There is no light in the village, while the jungle is shining bright.) PRINT ADVERTISEMENT OF HAPPYDENT CHEWING GUM MAKES YOUR TEETH SHINE LIKE BULB

Saturday, July 20, 2019

Archimedes Essay -- biography biographies bio

Archimedes (287BC-212BC) was truly one of the greatest mathematical minds of all time. The discoveries and inventions of Archimedes formed the basis of many of the fundamental concepts of modern physics and mathematics. Born 287 BC Archimedes grew up in the thriving commercial hub of the port city of Syracuse, Sicily. His father, Phidias, was an astronomer and mathematician and it is thought his family enjoyed the life of aristocracy. Very little is known about his life, what is has been reported by the Roman writer and historian Plutarch. He studied for a short time in Alexandria, Egypt. Alexandria was a great place of learning, and at this time Euclid studied there and undoubtedly influenced Archimedes thinking. At the end of this study, Archimedes returned to Syracuse were he spent the rest of his life actively discovering and explaining important concepts. He is one of the few geniuses in history that enjoyed his own fame in his lifetime. Both his peers, his king, and even his enemies respected him for his work. Most of Archimedes writings were lost in the burnings of the Library of Alexandria. What we know of Archimedes treatises is from three manuscripts. Two of them have been lost in history (one was last heard of in 1311, another in 1550) and the third is The Archimedes Palimpsest, now at The Walters Art Museum in Baltimore. (PW) The Archimedes Palimpsest is very important and contains many ideas of Archimedes. During the medieval ages, the parchment on which his work was written was re-used as a prayer book. In order to reuse his parchment, the medieval monks palimpsested (in Greek â€Å"scraped off†) the text and then wrote over the remains. It is currently being refurnished at Rochester Institute of Techn... ... Wikipedia. Archimedes Spiral. Last updated.19 March 2007. http://en.wikipedia.org/wiki/Archimedes_spiral Wikipedia. Archimedes. Last updated 1 April 2007. http://en.wikipedia.org/wiki/Archimedes Archimedes Spiral. Last updated July 20, 2003. http://www.2dcurves.com/spiral/spiralaa.html) NOVA. Infinite Secrets. Created September 2003. http://www.pbs.org/wgbh/nova/archimedes/pi.html Math Refresher. Archimedes and the Area of a Circle. Created May 02, 2006. http://mathrefresher.blogspot.com/2006/05/archimedes-and-area-of-circle.html Buzzle.com. Vishwas Purohit. Could Archimedes have lifted the Earth? Created 7/30/2004 http://www.buzzle.com/editorials/7-30-2004-57259.asp J J O'Connor and E F Robertson. A History of Calculus. February 1996. http://www-groups.dcs.st-and.ac.uk/~history/HistTopics/The_rise_of_calculus.html

Protecting Our Children from the Internet Essay examples -- Computers

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Friday, July 19, 2019

Essay --

The numbers of marine mammals present in waters under the jurisdiction of the United States has fluctuated over the past century. Declines have been credited to various causes, which are a mix of anthropogenic and natural processes. One major cause of marine mammal decline is whaling. Even though this practice has been prohibited, the effects of commercial whaling in the United States can still be seen today. The main whale species affected included North Pacific right whales (Eubalaena japonica), bowhead whales (Balaena mysticetus), humpback whales (Megaptera novaeangliae), blue whales (Balaenoptera musculus), and gray whales (Eschrichtius robustus). Sei whales (Balaenoptera borealis) and sperm whales (Physeter macrocephalus) were exploited in an increased fashion after World War II (Springer et al., 2003). Whaling did not only affect whale populations, but it also affects populations of seals, sea lions, and sea otters. This is hypothesized to be the result of top-down forces from whaling, forcing great whales to shift their food sources to these smaller marine mammals. During the Second World War, whaling of great whales was at its peak. These whales were used for oils for lubricants, food, and other needs of the people of the United States. However, this heavy use of great whale stocks forced killer whales (Orcinus orca) to begin feeding on smaller marine mammals, such as seals, sea lions, and sea otters (Trites et al., 2006). It is also thought that declines in these smaller marine mammals is due to a decline in nutritional limits in their habitats, competition with fisheries, as well as changing climates. The North Atlantic right whale (Eubalaena glacialis) has had a slow recovery since the cessation of commercial... ...ws and acts such as the Marine Mammal Protection Act, the Endangered Species Act, Fur Seal Act, Fish and Wildlife Coordination Act, and the Coastal Management Act, have all helped to prevent the stocks of these important organisms from declining even further. Even though these have been enacted, the general public still needs to be educated and made aware of the population trends of these animals, as well as their importance to the tropic systems surrounding our coastlines. Many individuals do not realize, for instance, that Sea Otters are a keystone species in kelp bed habitats, and without them, kelp forests would dwindle in numbers and the health of those ecosystems would decline rapidly. Kelp forests provide habitat for over a thousand species of animals, many of which are important for fisheries and without those forests, fish abundance would fall as well.