Management in various areas

Introduction The modern business environment is very volatile and complex therefore demanding more attention and dedication from entrepreneurs and business executives. If business individuals lack the necessary management skills then their business efforts are most likely to fail because businesses demand that managers make the right decisions in order for them to survive in time of emergency and even in the normal course of business (Baruch, 2004, 114).Advertising We will write a custom essay sample on Management in various areas specifically for you for only $16.05 $11/page Learn More The Next Generation Management module is a module that will enable those interested in management to understand how to manage not only their own business ventures and organizations and also impart sense of social responsibility through attending various lecture, workshops, seminars, and conferences around Dublin. Contemporary management of organizations is not simple and therefore this is why this module will concentrate ensuring that attendees gain skills on: Personal and Career Development: Competence assessment, planning and development, which is important in ensuring that managers have the ability to attain skills that will assist them to have the necessary skills in both the short run and long run such skills include better decision making capability, better leadership ability, and in turn managers will be able to base their decisions on logic through critical thinking. Furthermore managers who undergo personal development programs are able to portray self confidence communicate better and even end up being creative due to the flexible approach that they have to tackling organizational issues. The Next Generation module will also help managers gain ability to appreciate the need of operating with a Global and a societal approach by attending lecturers from renown Nobel Laureate, Dr Chu the discussion made clear that the physical environment was part and parcel of the business environment and therefore needed to be taken care of because if it disintegrates that the economy and human economic activities will also fail. Additionally, discussions from this part of the model enable students of management appreciate the role of creativity and innovation together with the important role which both agriculture, ethics and Greenpeace plays in the environment. Research is a crucial part of Next Generation management module because research is able to assist managers gain the right information that will guide their decision making and logical thinking process. Discussions unveiled on the importance of carrying out systematic research and avoiding plagiarism because plagiarism can often affect the outcome of a research and compromise its quality.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research is an important part of today’s business environment and therefore it is important to gather and analyze data properly so that the information obtained can be considered useful and assist in decision making( Kourdi 2009, 114). The discussions on research did shed light on Digital media and communication which has become an integral part of organizational and inter-organizational communication. Managers are therefore required to embrace the emerging communication trends that individuals in the business world are adopting today because they can determine whether an organization performs better or even fails. The acquisition of the right skill set and through continuous learning is crucial for those who intend to become good managers since it helps them realize and even surpass their potential. With more high-tech devices, mobile technology and software it is necessary for managers to attend various seminars and tutorials and implement continuous learning techniques that will allow them to embrace the latest communic ation and software trends for the benefit of their organization especially when dealing with consumers (Solomon Askegaard, 2002, p.44) Overall Reflection Managers in any functional area of an organization are expected to run organizations on behalf of the shareholders and produce the expected results it is therefore necessary that managers gather the necessary knowledge from various avenues in order for them to get the necessary skills to help them carry out their functions more successfully and efficiently. The Next Generation Management gives managers the opportunity by which they can learn more and become better managers through attending a series lecture, workshops, seminars, mini-conferences that aim to encourage, the need to sustain personal development, social responsibility, research skills and communication skills which are an essential part of today’s organizations (Trott 2008, 78). This module is therefore very important not only for businesses, organizations and managers as individuals but also can be influential in the country’s economy, which aims to increase the output of individuals who are directly linked to the economy of the country. The economy and the business environment are subject to highly complex variables and all managers including marketing managers should be ready to solve business problems as they present themselves.Advertising We will write a custom essay sample on Management in various areas specifically for you for only $16.05 $11/page Learn More It is therefore necessary for entrepreneurs and leaders to have the necessary management skills so that complex business situations can be solved and situations which often present themselves as problems can be turned into opportunities (Kourdi 2009, 4). By applying leadership skills organizational managers can come across as more effective and make better decisions because their analytical and logical skills can be easily improved as a resu lt of attending discussions of this model. This module furthermore insists on the importance and priority that should be attached to creativity and innovation at both the individual and society level. Many individuals who haven’t been exposed to teachings of this model may be tempted to ignore the importance of innovation in today’s society. The Next Generation Management gives the learner the opportunity to expand their mindset to look at the business and economy as part of the globe and the entire global society and therefore initiate solutions that are not only solutions to the problems of the county of Ireland but are also a solution for the entire globe. When managers operate with global approach they are most likely to make decisions that are more ethical and moral. Today’s business environment is full of scandals and irresponsibility and thus managers are required to put their foot down and make decisions that not only correlate to their interests but als o to the interests of the community. This module enables managers weigh benefits accrued in the short run and compare them to benefits that will be accrued in the long run and factor them in their decision making in order to increase positive outcome. Managers need to discover that business success doesn’t come easy and if they desire to be successful they are required to become very creative and innovative. Creativity is becoming the backbone of the world’s greatest organizations and the largest economies. Managers are therefore required not only to use their abilities but also gather the views of various subordinates and together work towards developing creative approaches of doing business and reinventing the economy. The Next Generation module also enabled us understand the importance of taking care of the environment and ensuring that the country remains agriculturally stable in order to ensure that the future of Ireland is secured because food stability is import ant to the economy of any country.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The destruction of the environment will therefore have a negative toll on the business environment and thus managers should not remain ignorant or arrogant to the environment hence they should struggle to maintain the environment one on one or through environmental organizations such as Greenspan. This module provided a platform which made it clear that research should take center stage in improving not only the economy but also businesses. Managers are supposed to carry out research more frequently and vigorously and information gathered from research should be clearly analyzed using packages such as SPSS can be used to assist in the process of decision making. Managers usually require a lot of facts so that their ability to make carry out analysis and solve problems can be made easier. There are many dangers of plagiarizing work and therefore it is necessary for managers to carry out independent qualitative and quantitative research so that their research can unveil new findings t hat can help them and their organization carry out innovative changes. It is thus necessary to use all research tools in order to ensure that the findings of research can turn out to be very useful even when presented to other peers and those who the information as useful. The Next Generation Management gave us the opportunity to appreciate the development in media and communication techniques that are used in today’s commercial environment. Technological environment have led to many inventions which managers can use to carry out their functions more easily and companies can even collect data from their consumers more easily through socials sites and mobile applications and use this in shaping organizational strategy. Marketing managers for example, can improve on organizational marketing strategy and even increase organizational revenue streams by embracing the role played by technology in the media (Trott, 2008, 103-113). The introduction of the internet in the business env ironment is very important to the managers since the managers can use internet search engines to maximize business opportunities for themselves and their organizations, and it is therefore necessary for managers to take technology serious because it is a key success ingredient in today’s business environment. Enterprise Resource planning is an important part of today’s organizations because it assists organizations to minimize losses and wastage of resources and therefore organizations should also adopt technologies that will allow them to plan on how to optimize the use of their resources. In conclusion the Next Generation Management module has opened my eyes to the world of strategic management practices, making it clear that success of today’s commercial enterprises depends on how well managers are able to make financial, marketing, human resource and other organizational decisions by adopting innovative techniques. Personal Career Development Good managemen t is necessary for the continued existence and success of commercial organizations; this is because commercial organization and even non commercial organizations usually find themselves in ambiguous situations that require managers to use their skills and talents to direct the organization out of dilemmas. For managers to successfully plan, staff, control, organize and direct the organization it is necessary that these managers obtain the necessary set of skills that will proof usefully in ensuring that the day to day and long run operations of the organization are carried out smoothly. Organizations are driven by strategic goals which are enshrined in the mission and vision of the company and it is therefore important to ensure that organizational staff and especially management have their talents and skills fully developed to competently deal with ambiguous situations (Baruch 2004, 44). While an organizations mission is mostly a vehicle of taking the organization into the future i t mainly operates with a short term day to day operation and the vision is usually long-term managers are therefore need to have their personal skills developed for them to make the necessary career decisions effectively. Most of these skills were developed in a series of seminars and workshops that required managers to go out on their own talk. For example Deloitte conference, assess the value of an idea, CV writing workshop, Bobby Kerr-motivation, coaching speech, Paddy Power – motivation, coaching speech, Attendance of Chinese classes- for personal development, Be involved in tutoring of IT for elderly people, and Improving Yourself-esteem – seminar/workshop. It is hence clear that managers require their organizations to put in place training and development schedules that will assist their managers require the necessary long-term and short-term skills to effectively carry out their organization responsibilities in today’s turbulent business environment. The following are the most important skills that those who were part of the management module were required to acquire. The Next Generation Management module required that managers attend lectures, workshops, seminars, mini-conferences and individual development of personal development plan speeches Dublin. The following are some of the necessary shorter skills that managers were able to develop during this Next Generation Management module which were scheduled to take place in a timeframe of 12 months: Self confidence Managers are required to operate with a high level of confidence this is because other subordinates look up to them. Hence, if managers do not portray self confidence then subordinates may be forced to doubt his leadership and decision making abilities and this is will therefore affect the organization (Baruch, 2004, 32). Managers are therefore required to dress, talk and even carry themselves in such a way that portrays that they are highly confident. Managers are requir ed to have a positive image and positive thoughts of hope and possibility and transfer this to subordinates ands clients while interacting in the normal course of business. Communication Communication is a key part of business and is therefore vital that managers use communication techniques that will ensure all stakeholders are informed in the right time and the right information is given to them. Managers are therefore required to develop skills that will allow them to pass messages with the right tone, mimics, gestures and pronunciation (Corfield 2009, 5). Managers are also required to have the appropriate presentation skills that will enable the managers carry out oral presentations with high effectiveness not only in official meetings but also social events. Adaptability The business environment is volatile and ever changing and it is therefore necessary that managers have the necessary skills that will allow them to be highly flexible especially when organizational changes tak e place. Managers are therefore required to be highly radical and use environmental scanning techniques and create the necessary support systems that will enable the organization embrace change. Dynamic managers are more likely to create organizations that smoothly embrace strategic change that is necessary for better performance of the organization. Creativity/Innovative thinking It is often the task of managers to make sure that fresh ideas are consistently developed in commercial organizations. A dynamic environment requires new ideas frequently and thus managers are required to be trained to tap into their imagination in order to develop new ideas (Trott, 2008, p.7). Managers are thus encouraged to continuously research read and even attend seminars that will develop their innovative skills. Self Management Manager are required to have the necessary skills to prioritize and efficiently allocate resources where they are needed and therefore they need to develop their self managem ent skills. Managers are required to plan in advance and schedule activities within a timeframe and see to it that these events occur as planned. The Next Generation Management module which was scheduled took place in a timeframe of 12 months also ensured that manager’s personal and career development assisted manager’s gain the following skills. Leadership Managers are supposed to be leaders and be able to influence the behavior of individuals and inspire them to follow the strategic goals of an organization in order to achieve the mission and vision. Managers with up to date leadership skills are able to set goals prioritize and also operate with well defined action plans. Leaders set an image for the organization and trend for subordinates by ensuring that they have a positive attitude, properly research and have the knowledge and assist subordinates to grasp the fact and process, and this was the aim of the Next Generation Management module. Teamwork Managers are r equired to have the ability to bring subordinates’ together and build relationships through cooperation and mutual respect for the benefit of the organization (Whetton Camerson 2007, 88). Managers are able to do this by constantly attending seminars, tutorials and social events in order to gain team building skills. Decision making Managers are often required to make quick decisions when need arises and hence it in good that managers have the ability to analyze situations with wisdom and make acceptable justifiable solutions that are backed by fact and reason (Beeson 2009, 54). Managers build such capacity through tutorials, seminars and focus on continuous research. Analytical and Problem solving techniques Manages are required to use logic and reason in order to ensure that they can effectively resolve difficult matters that are problematic. It is thus very important that managers develop the right potential to handle problematic situations and emerge out of them by using logic and facts to solve problems (Whetton Camerson, 2007, p.18). Managers are able to acquire this skill through continuous learning and research, concentration and also by attending the right seminars and tutorials. Global and Societal Awareness Nobel Laureate Lecture The Next Generation Management module demanded that we attend seminars and tutorials to assist us as students of contemporary management to get an in-depth experience of why it is necessary for manager’s, businessmen and entrepreneurs to have societal awareness while carrying out their duties. In one of our lectures at a seminar, the Nobel Laureate Dr Chu and other numerous speakers made it clear that it is important for students of business to know that business activities are usually accompanied by physical impact, because business activities usually depend a lot on the environment for most of its activities to be successful. Dr Chu made it clear that the operations of businesses and commercial enterprises normally cause climate and environmental changes. He furthermore made it clear that the issue of energy has caused big debate and it is now the high time that researchers encourage industries to use renewable energy sources and re-evaluate energy policies so as to save the planet from further depletion. The speaker insisted that the downturn and destruction of the environment would most likely lead to the demise of the economy and it is thus necessary to nature the environment and replenish it using technologies that will transform the environment in order for human economic activities to take place. University of Enterprise: Delivering Ireland’s Next Class of Successful Entrepreneurs. The future of the economy and of the corporate world definitely depends on how well today’s young entrepreneurs are natured and brought up in order for them to become the best business elite in the future. Modern entrepreneurs are therefore required to be shaped in order for them to beco me highly dynamic and environmentally conscious. If the upcoming entrepreneurs are arrogant and ignore the important role the environment plays making their ventures a success then there will be faced with an economic downturn thus entrepreneurs should operate with practices which do not pollute or degrade the environment. It is thus necessary to prepare entrepreneurs so that they can acquire the necessary knowledge and also have the ability to apply it in the real world (Trott, 2008, p.33). Lectures at the workshop also made it clear those entrepreneurs who continuously learn and take education serious are more likely succeed. The Long Debate (Inventorium) This discussion made it clear Creativity and imagination is a key cornerstone of today’s turbulent business environment laying emphasis that the greatest organizations are continuously searching for new creative avenues of doing business and therefore this is why they excel as compared to their counterparts (Trott, 2008, p .16). The lecturers made it clear that an economy which considers itself as superior and smart must continuously apply more effort towards ensuring that their greatest minds are always working on the next big thing. Ireland is a country of vision and thus has put its best minds towards bringing innovative practices into the country’s economy. Additionally it is also important for the entire society to create mechanisms for sustaining development but at the same time self-development should not be ignored because it is important to the success of entrepreneurs and organizations. The speaker insisted that if one is expected to be outstanding, it is a must that he/she operates with a mentality that will give his or her venture the stability to be highly creative so that he can use novellus ideas to outshine other competitors. Climate Change and agriculture The discussion centered on the importance of agriculture on the economy keeping in mind that one of the most important eleme nts of an economy is the ability of a country to have enough food to feeds it citizens in order for it to move towards industrialization. The current global economy is growing at a faster pace and the environment is becoming depleted due to the careless nature of corporations therefore threatening agricultural activities. The discussion also revealed that the effects of pollution and deforestation are having a negative effect on the temperatures, rainfall and the quality of the soil therefore having a negative impact on agriculture. If the current trend continues together with effects of population explosion then it is more likely that the global economy and entrepreneurial efforts will also be affected and therefore innovative methods like green houses must be introduced in order to increase food production. Personal Ethics The discussion made it clear that ethics provide a basis by which individuals are able to determine what is right or wrong. Ethics are governed by moral values and what may be morally ethical in Ireland may not be necessarily ethical in any other part of the world. The discussion further revealed that what is lawful is not necessarily ethical and that individuals are normally torn between loyalty and the truth or even sometimes on maters to do with personal interest verses community interest therefore affecting their decisions. It is therefore true to conclude ethics is strictly personal and thus individuals must evaluate the possible consequences of their actions/decisions and if the results are have more harm that good to the society abandon them. The business environment is for example involved with decisions that aim to increase benefit of the organization but it is necessary that managers and entrepreneurs apply ethical principles while making business decisions. Managers and entrepreneurs’ should apply wisdom and not only look at a short-term view but also take a long-term approach while making business decisions. Greenpeace T his discussion was based around the numerous numbers of non governmental organizations that have dedicated their efforts towards restoring the sanctity of the environment that has come about as the result of human activity. The discussion revealed that Greenpeace is a non governmental organization that funds its activities using donations, the organization aims to restore flora and fauna and make earth a better place by reducing environment destruction. Entrepreneurs and business executives are aware of the toll that their business activities have on the environment and therefore it is important for them to use their corporate social responsibility arm by donating and funding activities of such bodies with the aim of having the environment restored. The advantage of having such organizations around is that these organizations promote responsible behavior by adjusting the attitudes of human beings who are responsible of exploiting natural resources. The organization has hence achieve d a lot through its operations which spread in over 40 countries in the world, making it a very important part of the global society. Research Research skills are important for today’s managers, the business environment is highly volatile and organizations are faced with problems and thereby managers and employees need to have the ability to carry out research in order to assist management to make important decisions based on factual findings (McGivern, 2006, p123). It is thus necessary for individuals to adhere to ethics and ensure that any research that they carry out is not plagiarized. Every research is unique in its own way and it is hence necessary to carry out research diligently and base the findings and recommendations based on the findings of the research (Hogan, Dolan, Donnellly, 2009, p.16). Discussions in the Next Generation Management module made it clear that if a researcher carries out research and for what ever reasons decides to replicate findings by borrow ing from the works of another researcher it will be necessary that the researcher acknowledge all sources where he/she borrowed from. Plagiarism is not only illegal but it can also be misleading in some instances and thereby compromise any strategic decisions that managers make especially in commercial organizations. It is therefore necessary for researchers to be highly disciplined and carry out their literature review properly by consulting and acknowledging the various sources of their information. Once researcher has gathered the necessary data it then becomes their responsibility to interpret and arrange the data in such a way that it will serve the main objective of their research. The researcher must find the most suitable way to analyze their data so that it can make sense to the audience which it was intended for (Kourdi, 2009, p.38). Many researchers conduct their research so that they can provide useful information that can be used by not only other peers but also by thos e in the business environment in order to assist managers in their decision making process. This is therefore the main reason which always drives researchers to carry out research in order to have them published and reviewed by their peers. When a particular writer’s research is highly appreciated and commended by peers then a researcher feels a sense of pride and therefore will continue to expound on his research by carrying out other works. Strategic decisions especially branding and product decisions made by marketing managers are not guess work but rather they are based on academic foundations that are normally obtained from various peer reviews and published sources. If this published work and peer reviews were absent then it would make it hard to know which research findings were more correct and therefore justifiable, this fact would make it quite hard for business managers to carry out decision making because they would simply doubt the facts that were presented in fr ont of them. Peer review enables various researches which are published undergo vigorous scrutiny and therefore ascertain the validity of their contributing to the various disciplines they claim to have authority over. SPSS is a software package that enables individuals carrying out research quantify their findings and make the most suitable conclusions hence, making useful information out of the data (Burrell, and Morgan, 1979, p.13) The discussion of the Next Generation Management module made it clear that this software is very important in the field of social sciences. When researchers want to carry out social researches and even analyze demographic data this package becomes a very important part of their research due to its ability to accept quantitative data and summarize it in the form of graphs, pie charts and even pictographs (McGivern, 2006, p 43). Marketing activities of such organizations usually require a lot of research that requires demographic analysis and thus manage r’s end up using this package to make the necessary deductions that are crucial in formulating marketing strategy (Burrell, Morgan,1979, p.98). It thus becomes clear that in the absence of this package then managers would be subjected to a more tiresome ways of analyzing data that is collected using questionnaires. It is thus necessary for managers who intend to become good researchers to quickly learn and frequently use this package in order to have more factual information that is good for decision making within the organization. The Next Generation Module discussion also made it clear that the research process can only be successful if the right techniques are used by managers to construct the moist appropriate questionnaires. Faulty questionnaires will most likely compromise the entire research process and it is therefore important for a manager/researcher to clearly define the purpose of his research and thus generate questionnaire questions that are specific and approp riate for the research at hand (Burns Burns, 2008,p.63-67). If the questionnaire is compromised then the findings will most likely also be compromised and such events will in turn the decisions which managers make in the long run. Dublin buss is able to accurately construct its questionnaires in order to gather satisfaction data from its customers and use this information to justify any strategic changes (Solomon Askegaard, 2002, p.17). Digital Skills, Media Communication The need for individuals within the business community and the economy to communicate is very important and plays a big role in determining the success or failure of the organizations which they run, it thus has become very necessary that individuals within the business industry to dedicate resources and adopt the use of web technologies such as CSS3 HTML5 in order to maximize the potential of their business ventures. Web technologies are thus very essential because they enable companies and organizations devel op websites that are a very important part of communication and business considering the web is sometimes necessary for financial transactions and exchange of goods and services to occur (Hoffman Novak, 2000). Managers within functional areas of I.T and marketing should make sure that the individuals who are responsible for using web technologies have the necessary programming skills that enable them program and develop websites efficiently by getting rid of redundant coding technologies. The Discussion by Mike Schroepfer, Facebook VP of engineering, enabled the participants understand that computer science developments play a very big role towards defining the level of innovation among many industries and especially businesses. Computer science enables managers develop the necessary innovations that are necessary in project management and also plays a big role towards ensuring that people around the world are connected to each other therefore enabling a lot of opportunities to be realized (Payne Peck, 2003, p.87). Business managers and marketers especially should ensure while using such technologies that the parameters are customized in such a way that the end consumers find it suitable for their use. As much as individuals usually resist change, it is the duty of managers to work hand in hand with the society to help them embrace change that will result to more positive outcome. As much as consumers and majority of businesses are embracing the digital age that has most of its activities going on over the internet, managers are thus expected to have the necessary minimum skills that will enable them embrace the digital world that has become inseparable for businesses ( Kourdi, 2009. P.188-190). Majority of business activities and especially marketing activities have forced marketing managers to formulate digital strategies that will enable them carry their business activities on the net. Web 2.0 technologies has taken the concept of social marketing to anot her height thereby pushing a lot of consumer traffic to the net and therefore companies are even distributing, promoting and marketing their products using viral marketing techniques. Blogging sites have now become a part of the social revolution on the internet thus demanding managers to develop strategies that will enable their products and brands gain good images and ratings in the social media of the internet. A while back, mobile phones were just used for communication by marketers and managers, thanks to the numerous mobile phone applications that run on smartphones such as IPhone and Android enabled hand sets consumers have a direct link to the worldwide web and business products just on the click of a button. With these facts unveiled managers are supposed to get rid of mobile any obstacles that hinder the enhancement of doing business between organizations by developing programs and applications that will make it easy and more convenient for consumers to conduct business wi th their mobiles. Numerous businesses around the world are increasing their business potential and realizing many revenue streams as a result of embracing and integrating the use of mobile applications into their business models. Search optimization technology is very important as far as using web applications is concerned and a company’s website may simply have low traffic and low transactions if the wrong approach was used by developers and I.T specialists in order to set up a website (Windham, 2001, p.145). Website developers thus have no option but to work hand in hand with all functional managers in order to ensure that the right key words are used while developing websites so that when consumers/clientele go online their websites are more likely to have more chances of being accessed by consumers who wish to purchase products or access company information. I.T department plays a very big role in ensuring that organizations communicate with the entire world and it is the refore up to them to adopt the latest technologies such as cloud computing technology in order to take their organizations into the next level and make it more easier for customers to use the web to interact with the organization (Hoffman Novak, 2000). If organizations fail to use technology to store appropriate consumers data and manage organizational resources then it will become hard for this organizations to maximize their business opportunities. As technologies become obsolete and as new technologies become more usable the I.T experts are required to ensure that the transition between technologies is smooth and doesn’t affect the organization negatively. Software used within organizations is used in order to help organizations manage resources and run operations with a high degree of efficiency. Many organizations are adopting the use of Enterprise Resource Planning Technology with the aim that the software will assist the organization through its managers prevent the w astage of resource through optimizing the use of resources within the organization. The introduction of such software enables organization plan its sales and revenue streams at a high and also reduce any unnecessary cost thereby saving organizations from unnecessary loses. The role of software in business cannot be ignored and if the level of software innovation within Ireland decreases, so will the performance of organization and the economy. It is thus necessary for stakeholders to invest in the future of the Irish software industry and ensure that innovation is sustained because if they fail to do this then the growth of the Irish economy and other related industries will also be compromised. The development of new software is vital towards sustain sales and competitive intelligence of many industries and thus continuous and consistent research should be carried out in order to make sure the Irish software industry stays ahead within the markets needs. References Baruch, Y., 2004 . Managing Careers: Theory and Practice. Edinburgh: Pearson Education. Beeson, J., 2009. Managing Yourself: Why you didn’t get that promotion, Harvard Business Review, 14-56. Bryman, A. Bell, E., 2007. Business Research Methods. Oxford: Oxford University Press. Burns, R. A. Burns, R. B., 2008. Business Research Methods and Statistics using SPSS. Mankato: Sage Publications. Burrell, G. Morgan, G., 1979. Sociological Paradigms and Organizational Analysis. London: Heinemann. Corfield, R., 2009. Preparing the perfect CV: How to make a great impression and get the job you want. London: Kogan-Page. Hoffman, D., Novak, T., 2000. How to Acquire Customers on the Web. Harvard Business Review, 179-188. Hogan, J., Dolan, P. Donnellly, P., 2009. Approaches to Qualitative Research. New York: Oak Tree Press. Kourdi, J., 2009. Business Strategy: A Guide to Effective Decision Making. 2nd edn. New York, NY: Economist books. McGivern, Y., 2006. The Practice of Market and Social Research. L ondon: Prentice-Hall. Payne, C., Peck, C., 2003. Relationship Marketing for Competitive Advantage. Burnbury Road: Butterworth-Heinemann. Saunders, M., Lewis, P., Thornhill, A. 2006. Research Methods for Business Students. London: Pitman Publishing. Solomon, B. Askegaard, L., 2002. Consumer Behavior: A European Perspective FT. New York: Prentice Hall. Trott. P., 2008. Innovation Management and New Product Development, 4th edn. London: Pearson. Whetten, D. A. Cameron, K. S., 2007. Developing Management Skills. New Jersey: Pearson Prentice Hall. Whetton, D.A., Camerson, K.S., 2007. Developing Management Skills. New Jersey: Prentice Hall. Windham, L., 2001. The Soul of the New Consumer. The Attitudes, Behaviours and references of e-Customers. New York: Allworth Press. This essay on Management in various areas was written and submitted by user Ciara Lang to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Red Lake High School Shooting Essay Essays

Red Lake High School Shooting Essay Essays Red Lake High School Shooting Essay Essay Red Lake High School Shooting Essay Essay Essay Topic: High School Jeffrey James â€Å"Jeff† Weise was an Ojibwe Native American stripling. and a pupil at Red Lake Senior High School in Red Lake. Minnesota. He killed nine people and wounded five others in a shooting fling on March 21. 2005. when he was merely 16 old ages old. Weise foremost murdered his gramps and grandfather’s girlfriend at his dawdler place in Red Lake. He so shot and killed an unarmed security guard. a instructor and five pupils at Red Lake Senior High School. The shot ended when Weise committed self-destruction. Research shows that Jeff was a unusual immature adult male. interested in Gothic things black vesture and Nazism. but a expression a small farther into his yesteryear led to a few interesting disclosures. Jeff’s parents were neer married. because his female parent was merely 17 when she gave birth. She was forced to give Jeff to his male parent when he was three months old. Then when he was two his female parent took him back. She was reportedly an opprobrious alky with a inclination to both physically and emotionally mistreat her first born boy. In 1997 Jeff’s father committed self-destruction after a two twenty-four hours draw with constabulary. Then in 1999 his female parent suffered encephalon harm after a auto accident in which she had been imbibing and driving. Jeff was so placed in the attention of his grandma at the Red Lake Reservation. Jeff did non hold the right start in life. His parents should hold been older and more ready for a kid when he was born. They besides should hold been married. Jeff besides should hold had a more stable place life as an baby. It is dubious that he had a steadfast fond regard with his female parent or male parent sing that he was passed between them at 3 months old and 2 old ages old. He besides should non hold been physically or emotionally abused. His female parent failed him in that facet and the fact that she was an alcoholic makes it even worse. It is besides dubious that Jeff dealt with his father’s self-destruction in a healthy manner. He did non hold the support that he should hold had from his female parent. By the clip he got to his grandmother’s attention he had already led a really hard life. This ties in to every chapter that we have discussed so far. It refers to attachment. maltreatment. adolescence and everything. It all goes back to the first thing we talked about that said when parents fail to give their kid a good start in life everybody suffers. as is the instance with the households of Jeff’s victims.

This is a Strategic Management subject. The assessment is Strategic Assignment

This is a Strategic Management subject. The assessment is Strategic Audit. The Assignnment brief, example and marking guide will - Assignment Example In addition the business level strategies and the entry strategy that Thales will be adopting in China is also explained. Thales’ Business Thales Group is a French business group engaged in defense, aerospace, transportation and security markets. A small portion of Thales’ investments also go into its electrical systems building unit. Thales Group is present in more than 50 countries of the world having workforce of around 70,000 employees. Thales’ business’ size can be gauged by the fact that the company makes billion of Euros in revenues and is considered 475th largest business group amongst Fortune500 and is the 11th largest defense contractor (Thales Group, 2011). Competitive Landscape of Railway Transportation Industry in France Major railway transport operators in France are: Thalys Lyria Eurostar Societe Nationale des Chemins de fer Francais Resear Ferre de France (State Owned) Environmental Scan of Railway Transportation Industry in China To carry out the scanning of an external environment in China’s railway transportation industry, Porter’s Five Forces Model will be used. This model assists in scanning the external environment for: Identifying rivalry within the industry. ... In this paper, Porter’s Five Forces model will be used to examine the external environment of China’s Railway Transportation Industry. Threat of New Entrants In China’s railway transportation industry, the threat of new entrant is low due to the high entry barriers. Usually it requires a mammoth amount of money to acquire license and enter into a railway transportation business (Wan & Liu, 2006). Not everyone can start a railway transportation business because it is a capital extensive decision which includes capital investments in fixed assets like machinery, railway tracks, platforms, engines, rail-cars, and land and auto-mechanic shops. Although, there is still need for railway tracks and transportation services in China due to its huge geography and increased travelers’ pressure, but the acquisition of license and cost of starting this business in the country is still very expensive. Moreover, the railway transport industry largely operates on economie s of scale where the average cost of taking passengers from one station to another decreases as the incoming number of passengers increase (Today Online, 2013). Threat from Substitutes China is amongst those nations of the world who believes on working hard and saving money for the future. The saving trend compels people in China to spend less on luxuries. But in recent 4 to 5 years, it has been noticed that this trend is on shift and Chinese people are looking for quicker travelling options. But still, the traditional Chinese still believes on travelling with cheaper and less time consuming travelling means (Wan & Liu, 2006). Due to the rapid development and financial strength of the Chinese families, they tend to buy cars.

Discussion Dissertation Example | Topics and Well Written Essays - 250 words

Discussion - Dissertation Example However, most of the research studies have their own limitations and therefore there is a long way to go before Cyber crime can be completely controlled and eliminated altogether. The reasons that make us more vulnerable to cyber crime are that the larger population has become totally dependent on the Internet and are prone to divulge personal details, confidential matter, sensitive data and such information that in turn becomes harmful to members and the society if it reaches the wrong hands. According to the Federal Bureau of Investigation (FBI) cyber-crime involves and encourages piracy and intellectual theft and impacts upon the economy of the country in many different ways. From this discussion, I have learned a lot and realize the enormity and dangers involved in Cyber Crime. I also strongly feel that the Government should take stringent action against people involved in cyber-crime. Creating awareness among the general public about the nature and execution of cyber-crime would help them to become more alert and careful when making use of the internet.

The Types Of Murder

The Types Of Murder Murder is defined as 1. The action or an act of killing. a. The deliberate and unlawful killing of a human being, esp. in a premeditated manner; (Law) criminal homicide with malice aforethought (occas. more fully wilful murder); an instance of this. What makes the murder is the wilful killing of a human being by another human being. There are many people killed each year and in different ways which has developed different type of murderers with similar punishments for each one. The different types are A one off murder A one off murder that happens to a person that doesnt necessarily have the psychological profile of the average murderer but under difficult circumstances or situations becomes one. An example being Ronnie sulivans dad  [2]   Murder by defence In defending himself or her, the murderer protects himself from his victims attacks. In response he attacks back and results in killing him by accident while trying to escape. Majority of cases such as these, the murder is found innocent as it matter of defending your own safety. Mass murder A mass murderer would be a murderer whereby he has killed five and more people at one spot at any certain period of time from anywhere between a few minutes to a few days. Spree killers are the type of murderers where after killing a few victims they pass to another location where they keep killing more victims without any cooling-off period. Usually the killing constitutes a single event, although it can last for a short bit of time. Colombia case Serial killer Usually kill victims on separate occasions. Unlike mass murderers and spree types, serial killers tend to select a certain type of victim who fulfils a role in the killers fantasies. For this type of murder they usually have cooling-off periods between their murders, which instance gives them time to think of a more cunning murder. An example would be Harold Shipman Recorded crime statistics for overall murders in the twenty century counted at: 2002 2003 = 1,047 including the 172 attributed to Harold Shipman 2003 2004 = 904 2004 2005 = 868 2005 2006 = 764 including the 54 victims of the July bombings in London 2006 2007 = 758 2007 2008 774 2008 2009 657 being the lowest for 20 years 2009 2010 = 615  [3]   Focusing on the serial killer, i.e. Harold shipman. Harold was a convicted English serial killer. A doctor by profession, he is one of the most dangerous serial killers ever with a staggering 250+ murders and still counting to his name. He was arrested in September 1998 being charged with the murder of Mrs Kathleen Grundy aged 81. Shipman was born in Nottingham. Shipman was said to be relatively close to his mum, to who passed away when he was a child. In the manner that she died, it soon later began to be Harolds own method of operating. His mother had cancer and relating to the final stage of her death, she was given morphine by a home doctor. At that point Harold viewed his mothers pain disappeared while she passed away in June 1963. There are however four types of serial killers: The visionary type has visions ordering him to commit certain acts, to kill certain victims. It can even be he or she hears voices in their head to kill certain people. The mission-oriented type sees a certain crowd as people unworthy to live and seeks to murder them. Murdering them resulting in a better world. This type is un-recognisable and is described usually as a normal individual. The hedonistic type simply enjoys killing victim and has a taste for the buzz. The power-oriented type is the type whom enjoys power over the people he is going to kill. They seem to cant help themselves when kidnapping and controlling their victims so they do as they say. Harold shipman would most likely be the hedonistic. Harold seemed to get a thrill of watching his victim die; in his eyes it seem to give him control over life and death. Also mission-oriented type as people who knew him did not suspect a thing even police officers. However a close friend of Harold shipman disagreed with this and stated that Shipman had anxiety issues, perhaps one that Shipman did not know about. The Characteristics of a murderer of this this type usually is due to the Childhood. Childhood violence being, it is highly unlikely a serial killer suddenly at 40 changes from a normal person and turns into a disruptive murderous behaviour. The behavior that is used when the murder is committing the act would have been with him or her for a very long time, since childhood. In some instances it is not always the serial killer is brought up in an unstable home, it can be that the serial killer started life as a big happy family where everything was steady and satisfactory and instead later come across serious emotional abuse during their childhoods. Developing into a dysfunctional adult where not being able to sustain relationships with others. Serious emotional abuse for Harold shipman seeing his mother dying. And by pills From birth to teenage years, the mother is seen as the more vital adult in a childs life and to where there is a period the child learns what love is. Where there have been situations that the mother was distant and neglectful to the child, the child has been deprived of his mothers love. Harold shipman losing his mum no love. The emotional abuse targeted at the children was mental and physical. The child would be in an environment where his actions were ignored and limitations on behaviour were not set. Harold shipman having no limitations on childhood, gave him the chance to kill, kill Another characteristic is the murderers Fantasies Usually murderers believe in effect that they could control the world. In their childhood sustain all the repetitive abuse compensates for them carrying out their action to fulfil their fantasy. Their Fantasy being a happenstance which usually cannot happen in normal life. A normal individual learns to place limits on their behaviour whereas the person who has lacked limitations on his behaviour from his childhood thinks he is able to act out his fantasy and nobody is able to stop him. Harold shipmans childhood, would consisted of no one laying down limitations on his behaviour causing him to believe he can act his fantasy where he can kill people as he pleases. After many murderous acts, Harold then seems to believe he is somewhat invincible and never be caught. Contrasting the serial killer to a One off murder spur of the moment, the characteristics are much different. Senior Sullivan set upon Mr Bryan and his brother Kelvin, allegedly hurling racist abuse at the pair, who is black. Pulling out a six-inch hunting knife, OSullivan stabbed Bruce Bryan to death. His son Ronnie O Sullivan, snooker star stated He was in the wrong place at the wrong time and it certainly wasnt a murder, it certainly wasnt premeditated murder. Looking at this type of murder, characteristics such as Childhood would not be relevant to Senior O Sullivan. It seems Mr O Sullivan came from a normal, average childhood and simply lost control the night he murdered Bryan. Mindless murder such as these are harder to explain, it may be the result of O Sullivan binge drinking under the influence of Alcohol it made more prone to act fantasies out such as brutal stabbing. Even so, beforehand there were rarely any acts of violence where Senior O Sullivan lacked in behaviour control. During the years, people have testing out different theories in order to predict criminality by looking at factors of an individuals personality Lombrosso, (1836 1909) a criminal scientist, regarded that some people are born with an innate predisposition to criminality and anti-social behaviour (Savitz 1972). This leading to the Biological theory, such as brain pathology and hormone and chromosome theories. Biochemical Explanations show that Intelligence and Crime are linked. Criminals were 70 per cent in theory of being feeble mind out of a 100. Goddard 1914. However applying this theory towards a serial killer such as Harold, it is quite the opposite. Harold had quite the knowledge being a doctor, so clearly he was cable of understanding the consequences of murdering someone. This shows biological theory is not really accurate in predicting the criminal. For The theory of the functionalist the development of anomie theory involved the work of two scholars, Émile Durkheim and Robert K. Merton. According to Durkheim, crime has functional or positive consequences. It is impossible for all people to be alike and to hold the same moral consciousness. Some individuals differ from others and usually include criminal behaviour. It was later developed by Robert k Merton whom prior to his approach on explaining the effect of anomie presented five types of adaptations to this criminal behaviour, Conformity, Innovation, Ritualism, Retreatism and Rebellion. Using ritualism in relating to serial killer Harold Shipman, it seems to fit that he lose sight of the reasons for doing his crime, such as Killing people day to day continue his approved method making a lifestyle out of the method. But even so this theory may be critique when considering this theory on the one off murders, it does not explain mindless murders such as senior o Sullivan and in what adaption he may have been in. Ronnie senior For the Society structure theory, it has been outlined that so some sociologists are able to show that specific approach to why a person commits a crime. For example binge drinking. Using drugs, aggression have been found when under the right amount can constitute problem behaviour. Scholars have found that problem behaviour is related to environmental and personality factors. For instance when considering Senior O Sullivan particular at the time, he was using specific approach such as binge drinking running up to the amount he was using problematic behaviour. The environment being a club where fights are likely to happen making it related. Relating to the topic of the victims of a murder, when determining the relationship between suspect and victim it is said to be that the female victim was more likely to be killed by someone she knew. Whereas for the male victim, they were more likely to be killed by a stranger. The figure for female victim was at 54 per cent whom knew their suspect and of that 54 per cent, 61 per cent was their partner, ex-partner or lover. Whereas for a male victim, 38 per cent knew their main suspect and as a result only 12 per cent were killed from the partner, ex-partner or lover. As for being killed by a stranger, the 2005 2006 stated it was 44 per cent. For victims under the age of sixteen, it is said that 44 per cent were killed by their own parents during the period of 2005-2006, which is shocking. .it was said that during the last couple of years, the method of killing most commonly used was the sharp instrument to kill the victim. The percentage was 28, splitting it up to gender, the male were 31 per cent more likely to die from a sharp instrument and a female being 23 per cent. For the second common method of killing a victim, it is different between the two genders. For a male victim the second common method was involved hitting or kicking where as for the female they were more likely to be strangled. Also to add, just alone the effect of the London bombings alone amounted to 7 per cent. Comparing it to the Harolds staggering murder rampage, from the previous thirty years the method of killing them with pills seem to have decreased to the present years. The majority of what the murder or homicide was based on was quarrelling and loss of temper. So 33 per cent of victims died as a result of an argument or someone losing their temper in the period between 2005 and 2006. On the topic murder it was stated that the age group under 1 the infancy was most likely to be reported as homicide, male being the most likely victim. For suspects, on being convicted for murder it is said to be in the period of 2005-2006 it is half of how many suspects were convicted in 2003-2004. The figure being 199 suspects comparison to 606 suspects for the period of 2003-2004.

Mkt 337

Company profile CFL (Core Finland ltd) which was found in 2006 in Finland. It’s a dynamic food marketing company. The present managing director of CFL is Joonas Turkama. The main activates of this company is are importing, marketing and sales of first class products, which have the potential to grow big brands nationally as well as internationally. The mainly focusing on building brands in order to gain a long term success. CoreFinland's main target groups are wholesale, retail trade and HoReCa -sector. They also build international partnerships, especially in Western-Europe and in the Baltic Sea region.In future they plan to expand their business activities particularly towards Russia, Germany and Sweden. The main product of this company is snacks and food product. It provides marketing and sales service both domestic and foreign by its long distribution channel (whole sale, Retail). It also provide some service like hosting, packaging, consulting by retail chain. Product CFL start producing â€Å"VEGE CHIPS† from 2011 under Rye snacks. Now a day in Europe people are more health concusses so that in Europe market people are like to choose healthy food rather than fast food.So that organic foods easily make a big market in Europe . VEGE CHIPS is completely healthy and organic food. It’s not only a snake’s people can use it as a regular food. Fat level in VEGE CHIPS is very low so that middle age people can take it as much as they want. No1: Developing market for â€Å"VEGE CHIPS† Our target market is two different countries Srilanka and Canada. These two countries are different from each other. They are totally different in socially and culturally. So our target market also different for these two countries. Country profile Srilanka: Population 1,481,334 (July 2011 est. ) Age structure 0-14 years:  24. 9% (male 2,705,953/female 2,599,717) 15-64 years:  67. 2% (male 6,993,668/female 7,313,440) 65 years and over:  7. 9% (m ale 720,219/female 950,916) (2011 est. ) Median age Total:  30. 8 years male:  29. 7 years female:  31. 8 years (2011 est. ) Canada: Population 34,300,083 (July 2011 est. ) Age structure 0-14 years:  15. 7% (male 2,736,737/female 2,602,342) 15-64 years:  68. 5% (male 11,776,611/female 11,517,972) 65 years and over:  15. 9% (male 2,372,356/female 3,024,571) (2011 est. ) Median age Total:  41 years male:  39. 8 years female:  42. years (2011 est. ) Customer profile Our target is middle age people who are 18 above. Middle age people are more health concusses and the can make decision as their own. we believe that they will take our chips because its healthy and totally natural. If we can satisfy them they will influence other for chose our product. Srilanka: In srilanka we will target high society area like Colombo because they are more health concuss and they can easily effort healthy food without thinking for price. in their people lead busy life so if they got read y healthy food they can easily take it.We also target sea side area where tourist comes from different country. Canada: In Canada we will target is the whole country. Because they are reach enough and lead busy time. They also more health concusses and educated too. No 2: The Marketing Mix for â€Å"VEGE CHIPS â€Å" Srilanka| Canada| Product: Srilankan people like spicy food like as other Asian country so here we have to apply extra spicy chips with regular one. | Product: In Canada we use our regular healthy chips but we have to make it little bit sweet and salty| Place : We sell it in retail stall and all over the target location. Place: Super shop and large retail stall in super mall or market. | Promotion : Here we use TVC, Billboard commercial also in magazine , health magazine| Promotion : Here u use free tail, billboard, health magazine , bill board in bus train , taxi| Price: Small packet and medium, less amount off chips so that price can be reduce. | Price: Large and go rgeous packing so that we can keep premium price. | Positioning: Less price because middle class people can afford it. | Positioning: High price because people get healthy food and it’s for higher class people. Process: We produce chips in srilanka | Process: We chose a well known distributer in Canada and export chips from Finland. | Physical evidence: Spicy chips with attractive shape of chips but packing will be less costly. | Physical evidence: Attractive packing with high costly and chips color is light. | People: Well dress up sellers and they are directly commutated because here we do direct marketing. | People: For make familiar we give cap, t-shirt to our distributor and give well amount of percentage for big sale. | No 3: Integrated marketing communication for â€Å"VEGE CHIPS: Srilanka| Canada |Step 1: Vege chips is completely new product for srilanka so our vision is gaining the one of best healthy food producer in there. Here we do mass marketing for promoting o ur chips in school, collage. Because in srilanka most of are middle class society people. | Step 1: As a new chip in Canada our vision is reach a respected position by providing healthy snacks in market. We gain it by providing healthy chips at a premium price. | Step 2: As we are new in Srilanka so we heir a add firm for adverting and provides them our survey report on target customers need expectation from snacks.We are new in here it’s a weakness for us but our strength is we are providing healthy and natural foods. For Asian region country here peoples like spicy foods so that we provides some spicy flavors chips. | Step 2: For promotion in Canada all work done by distributer as we choose distribution channel in here for providing our product. So here no need to full attention for determining customer profile. Expensive price is a weakness here but in other hand providing healthy food is our strength. Here chips will salty and little bit sweet. Step 3: Here we do our prom otion by TVC, Billboard, and Health magazine. Our main massage is â€Å" Eat healthy chips at cheaper price â€Å"Our main objective is gain 25 % of the snacks market in a year. | Step 3: Our tag line is â€Å"Eat healthy, Live long â€Å". Here we do free trail, internet pop up , billboard in bus train. Here our object is gain 25 % of snack market in 2-4 year. | Step 4: We make our 40 % capital from Finland and other 60 % from native bank for build our factory in Srilanka. | Step 4: In Canada we import chips from Finland so we have do is send money in transport and tax.So the Budget is cheaper for Canada. | Step 5: By TVC here we do mass marketing for establish our product. Billboard marketing done by ad agency. For middle and higher class people here we have small packet and fewer amounts of chips. We can overcome our profit but less costly packaging. | Step 5: This chips is healthy, natural and unique. Here we chose a distribution channel to supply it in lager retrial store a nd mass marketing. We provide them healthy and natural food so the price is higher in here. We use gorgeous packaging. We provide product from Finland by this it’s easy to gain profit. Step 6: For a good progress we check out our monthly feedback from all kind of stores and retailer. We have to careful for breakeven point and overall sells for understood our current market situation. | Step 6: For Canada we have to careful in monitoring, evaluating and controlling to our distribution channel. We take all kind of information from them for understanding our market situation. | Assignment #1 ( Promotional marketing) Submitted to: Sherina Idrish Subject: MKT 337 Section: â€Å"8† Submitted by: Hossan momahmmed mishu ID: 102 0184 030

Southwest Airline Case Study

BUS 330 Writing Assignment The paper is about how the airline company named as the Southwest Airlines has been able to cater to the needs of the customers while still holding a greater market share in the Airline industry specifically during the economic crises phase. Q1: As a high – contact service provider, how does Southwest Airlines ensure that its employees satisfy the customer? As far as the employee training is concerned, the employees are extensively trained so as such to ensure that they are able to satisfy the arising concerns and needs of the customers effectively and efficiently.They are actually made to practically exercise resolving complaints and other service problems on the spot. Moreover the employees are made to look professional and behave in a professional manner because they have to deal directly with the customer. One-on-one communication and query handling requires good communication and interpersonal skills to ensure the supreme satisfaction of the cus tomers and their complaints. Otherwise; the demand for their product will eventually die out. The product that this airline is offering is a travel solution for the customers; with the standards set as the low airfares and high service standards.They provide attentive service to the customers in the sky and on the ground and see every flight as an opportunity to underpin and reinforce its reputation for a friendly service that caters to all the flight related concerns of the employees. Another point mentioned in the case is that this Southwest Airlines has a mission statement as: delivering the services with a smile shows that the airline genuinely cares about the customers. A cultural committee is appointed at the headquarters that enables to keep the service spirit alive.Moreover for every airport, they have these committees that ensure service spirit eventually upgrading the customer service area. Furthermore, there are maintenance facilities available across the country. The ser vices of the employees are appraised as per performance and their relationship with customers. Actually these achievements are celebrated for that employee especially who provides outstanding service. This helps in employee retention and satisfaction to remain as a part of that network. Moreover an example can be quoted from the case itself that; the events or the employee appreciation are held around the country such as incoming flight passengers surprisingly with the crew members bringing along the cookies and milk. This shows a small gesture of appreciation and employee motivation. The concept of team work and tolerance is one of the most important concepts to be inculcated in the people who are being hired for serving the customers. Only those people are hired who can communicate, correspond and behave in a friendly manner and work cooperatively with their colleagues.Q2: What experience qualities might weigh most heavily in customers evaluations of the services delivered by the Southwest Airlines? What are the implications for the airline’s service marketing efforts? Actually from the perspective of the customer, it is the product that holds the greatest importance; however the product placement along with the services is the best combination to attract a bunch of customers. Mainly there are two important things that help a company to remain at a competitive position in the market; cost leadership and differentiation.Basically Southwest Airlines is catering to both these requirements to strengthen its stature in the market as one of the most competitive airlines. The Southwest airline was able to control their fuel costs and gained a greater market share while most of its competitors had to shrink their schedules and eventually tightening their belts. It was usually seen that the competitive airlines have been facing the issue of high fuel rates and eventually the lower demand, because they are forced to charge extra fee from the customers for check ing baggage and other services.However, Southwest Airline has tried to manage the lower costs and avoids charging extra fee for every facility and has offered a bundled service pack, as compared to the competitors; who have been unbundling the price and product. Bundling gives an edge to accommodate some of the extra charges and help the company as well as the customers. However since the seats are not reserved thus the airline also gives the chance to the passengers to jump forward on the flight, but for this service an amount is charged.Moreover instead of charging higher prices Southwest Airline accommodates the customers’ needs by providing bundles that are valued by the flyers. Some suggestions will be enhancing the expenditure on the advertisements and more promotional activities. The concentration on the actual and the augmented product will help the company in giving something extra and different to the customers. Cutting the costs and lowering prices will help in mai ntaining the customer demand for the brand product. Product pricing and the core product should be given eminent importance.Possibly, linking with a Public Relations organization will help increase the popularity of the products and services being offered by Southwest Airlines. Q3: What is Southwest Airline doing to manage the customer’s service expectations? In order to manage the expectations of the customers regarding the services provided by the airline, some new features have been introduced like the â€Å"bags fly free† campaign that enables the loading of first two items of checked baggage of the customers on the fare for free.Another more attracting feature is the â€Å"Business select† airfare, where the priority boarding is bundled as such that the customers are offered a free drink along with extra frequent flyer points at a slightly higher price. These points can be used later on any time. Moreover, if the business selects customer to fly on the sche duled flight then the airfare is applied to the cost of a later travelling schedule at any time in the next year. This is one of the main features that make the bundled services attractive to the customers. They use price bundling as an edge to keep the customers coming in and maximize on their profits.The annual profits since the previous 35 years have shown a remarkable record, in a row. However since the running of an airline is not an easy task which involves a lot of finances and efficiency, Southwest Airlines have made it through mainly by keeping the customers satisfied and have maximized their profits on the customer service side. The stock symbol is LUV, which of course is a very attractive caption, and the company aims at making the customers come back to them and use their services by ensuring that the customers remain smiling all the way long. Therefore they will eventually come back for the LUV.Conclusion The main aspect for an airline is to make sure that the traveller s remain happy and are treated properly because at the end of the day, it is the service that an airline provides to a customer by charging an amount of money; therefore the overall experience has to be made pleasant and memorable positively. Failing to do so will eventually lead the company to die a natural death. Reference Guardian Company; (2013); US airline complaints rose 20% last year, Transport Study; United Kingdom http://www. guardian. co. uk/business/2013/apr/08/theairlineindustry-air-transport