COns Essay Example | Topics and Well Written Essays - 1500 words

COns - Essay ExampleIt did so to improve its profitability. The essay entails an assessment of the military strength of the unique rebranding and marketing strategy developed and adopted by CMG.Chipotle Mexican Grill (CMG) is a kitchen stove of restaurants with its major operations in U.S.A Canada, Germany, U.K., and France. The gild falls under the Indices S& P 500 Retail-Eating Places industry. It is listed on the New York Stock Exchange Market and supplies a variety of unique foods. The follow was started by virtuoso Steve Ells back in 1998 in Colorado, with only 16 restaurants (Chipotle Mexican Grill 2015). Chipotle became an entity in 2006 when McDonald Company considered divesting its operations, delinquent to increased investments.Today, the company has more than 1600 location internationally. Its annual net income is more than US $300 million. The company total employs more than 45,000 people today (Chipotle Mexican Grill 2015). The main menu offered by the company compr ises burritos, tacos, burrito bowls, and salads. The pricing of these foods depends on the type of ingredients mix used for each. Some of the ingredients be pork carnitas, chicken, barbacoa, steak, and vegetables. These foods are do of raw, fresh and healthy ingredients that are obtained through classic cooking techniques. They are usually dished up in unique environments. The companys vision focuses on providing Food with Integrity. Chipotle is looking forward to providing healthy foods from various fresh ingredients, including ingredients that are grown naturally. To make such foods, the company takes caution while making selections from the animals, land, and the farmers. Nearly all the meat foods supplied by Chipotle restaurants are raised naturally. According to Chipotle Mexican Grill (2015), they are described as coming from animals that are never given antibiotics or added hormones and that are raised responsibly. Chipotle generate CEO, Steve Ells, once said, When I creat ed Chipotle in 1993,